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Fundraising for Art Projects

Join Will Chase in this insightful presentation on fundraising for art projects. Discover how to set up a successful fundraising team, budget effectively, and create a comprehensive strategy that works for you. From leveraging platforms like Kickstarter and Indiegogo to utilizing social media and engaging with your community, learn the key techniques for attracting donors and sustaining interest in your art. Avoid common pitfalls and maximize your fundraising potential by embracing realistic optimism and maintaining transparency with your supporters.

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Fundraising for Art Projects

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  1. Presented by Will Chase December 13, 2012 Fundraising for Art Projects

  2. Set Up Your Team • Fundraising Manager • NOT the primary artist • NOT a key artistic collaborator

  3. Plan Your Project • Budget thoroughly • How much money do you need? • Multiply that by 150%

  4. Set Up A Fundraising Infrastructure • Who are you getting money from? • How are you collecting money? • Devise a fundraising strategy • Simple, consolidated, convenient

  5. Fundraising Techniques • Crowdsourcing: social networking • Kickstarter, Indiegogo • Paypal vs. WePay • Donation button • Fundraisers • Raffles, Live Auctions, Silent Auctions • Donations for specific project parts • Matching donations • 501(c)3 fiscal sponsorship • Patrons • Grants

  6. Publicity • Use the social network • Website • Blog • Facebook, Twitter • Email lists • Fliers, posters, etc. • The Rule of 7 Impressions

  7. Avoid Pitfalls: Be Like Goldilocks • Asking for too much • Asking for too little • Asking too often • Asking too seldom • Asking too early • Asking too late • Asking AFTER the project’s done • Donor fatigue

  8. Kickstarter Strategies • How does Kickstarter work? • Don’t ask too big • Cover your 5% Kickstarter fee • Keep known donors in your pocket • Use shwag to create awareness • Kickstarter publicity • Indiegogo vs. Kickstarter • Indiegogo: 4% if successful, 9% if not

  9. Throwing Fundraisers • Who’s your event planner? • Don’t tax the art team • Get your permits • Get stuff donated • Sell everything • Live and/or silent auctions, art sales, raffles, sell plans/parts, etc. -- get creative • Make sure margins are worth the effort • Publicize it! • Generate buzz around your artwork

  10. Things To Do • Embrace realistic optimism • Ask for money • Ask for non-monetary donations • Materials, volunteer labor, transportation, fundraiser items for sale • Show appreciation for donors • Publicly and/or privately • Be transparent: where’s the money going? • Be professional • Follow through

  11. Sample Projects The Panhandle Bandshell www.panhandlebandshell.com The Flux Foundation www.fluxfoundation.org Flaming Lotus Girls www.flaminglotus.com

  12. Q&A

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