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Fundraising for Grassroots

Fundraising for Grassroots. Things to know before you start. Three golden rules for fundraising. Rule 1: be ready Rule 2: be confident Rule 3: be communicative. Ethical aspects of fundraising. 1. Transparent being open, frankly, and truthful. 2. Accountable

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Fundraising for Grassroots

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  1. Fundraising for Grassroots Things to know before you start

  2. Three golden rules for fundraising • Rule 1: be ready • Rule 2: be confident • Rule 3: be communicative Dorit Lehrack The Vision Training Center of CANGO

  3. Ethical aspects of fundraising 1. Transparent being open, frankly, and truthful. 2. Accountable carrying and taking responsibility when s.th. goes wrong 3. Respectful respectful relations to both your donors and your beneficiaries Dorit Lehrack The Vision Training Center of CANGO

  4. Reciprocation – You then me, then you, then me Scarcity – The rule of the rare Authority – Showing knowing Commitment – starting points: Start small and build up towards voluntary commitments Liking – Making friends to influence people Principles of Ethical Influence Dorit Lehrack The Vision Training Center of CANGO

  5. Relationship fundraising is.. • Making your donors to your friends • getting to know your donors better • making sure you meet their needs properly Dorit Lehrack The Vision Training Center of CANGO

  6. The donor ladder! Four steps on a donor ladder become an ambassador become a supporter become a regular donor The first donation Dorit Lehrack The Vision Training Center of CANGO

  7. 5basic questions in a fundraising case • WHO Target group • WHY the reason for your case • WHAT Offer • WHEN Timing • HOW Design and ways Dorit Lehrack The Vision Training Center of CANGO

  8. 5 reasons for domestic fundraising • To increase your independence • to spread your risk • to build awareness • to get your supporters for your case • to withstand pressure Dorit Lehrack The Vision Training Center of CANGO

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