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Exploring challenges and opportunities in professional and citizen media collaboration to bridge the digital divide and amplify unheard voices. Addressing the need for outreach and efforts in building bridges. Insights from a Morgan Stanley report and various online sources.
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The new information ecosystem at work • Source: Morgan Stanley October 2004 report: “Update from the Digital World” by Mary Meeker et. al. Rebecca MacKinnon 4/19/2006 www.RConversation.com
ChallengesFor the future of Professional & Citizens’ Media collaboration • Digital divide: blogging as elite activity • “A-list” power: first mover influence • Need for outreach • Amplifying unheard voices takes effort • Building bridges takes effort