1. Understanding the New Google Algorithm- BERT With the introduction of BERT, Google has released its biggest update in two years, as the new Bidirectional Encoder Representations from Transformers algorithm is set to affect 10% of search queries. BERT leverages transformers to better understand the text and intent behind it. In simple words, the new Google algorithm will better understand the search intent as well as the website content. Being the top digital marketing Maryland agency, we will guide you through optimization for BERT. As we mentioned above, BERT is going to thoroughly understand the text. If you think that’s what Google has been doing earlier, then you are sadly mistaken. Analyzing a piece of text to match the keyword from the search is different from understanding the topic as well as concepts behind search queries, sentences, and paragraphs.

2. All said and done, it is just defining the difference between understanding and matching words. Have a look at this image to understand the change in Google search results before and after BERT. High-quality, natural content without keyword stuffing will win over the SERPs soon since Google here understood the search intent rather than only words. Contact Us At: https://auxiliumtechnology.com/ (301) 519-9622 support@auxiliumtechnology.com