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Understanding Google Bert Update & Content Marketing

BERT analyzes search queries rather than the content on a page. In fact, BERT does not change the most fundamental aspect of content marketing, namely that of creating content for users. Rather it focuses more on the context of search queries.Google no longer interprets the words individually. Now with the BERT update, the search engine tries to interpret the entire string of words in the context of each other.

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Understanding Google Bert Update & Content Marketing

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  1. UNDERSTANDING GOOGLE BERT UPDATE & CONTENT MARKETING

  2. What Is Google BERT Update? The BERT stands for Bi-directional Encoder Representations From Transformers In short, the Google algorithm has been updated in such a way that it understands the natural language and user’s context in a much better way than before.

  3. Google BERT Update: Objectives It’s primary objective is to understand language and phrases more like a human and less like a robot. It will aid the Google search engine to understand complicated, prolonged and conversational queries and improve the language understanding.

  4. Google BERT Update: Implications SEO content strategy has gone through a massive change after this update. The impact for quality content is positive and negative for low quality content.

  5. BERT Implications on Content Marketing BERT analyzes the search queries rather than content on a page. It focuses more on the context of search queries i.e. the search engine tries to interpret entire string of words in the context of each other.

  6. With this update, search engines are capable of taking into consideration prepositions like “for” and “to”, content marketing professionals do not have to fulfill any special or specific optimization requirements. Content created and updated should be written keeping actual people in mind and in natural conversational language.

  7. According to SEO experts, BERT update can help Google in fulfilling the objective of eliminating “Keyword-ese”, which is the phenomenon of searchers using an awkward combination of keywords and phrases while trying to make Google understand what exactly they are searching for.

  8. https://digidarts.com/ Source URL: https://digidarts.com/blog/how-can-googles-bert-update-affect-content-marketing/

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