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Elephants DC: Fourth Annual International March for the Elephants

Join Elephants DC for their Fourth Annual International March for Elephants on September 24th, 2016. Help raise awareness of elephant poaching and funds to advance elephant well-being. #MarchForElephants #EndElephantPoaching

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Elephants DC: Fourth Annual International March for the Elephants

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  1. Elephants DC: Fourth Annual International March for the Elephants By Mollie Didio

  2. Mission and Goal of Elephants DC • Non-profit organization • Raises awareness of elephant slaughter for ivory • Raises funding to help the wellbeing of elephants • Mission statement: “ending the ivory trade worldwide and advancing elephant well-being” (elephantsdc.org)

  3. The Facts • What is elephant poaching? • Approximately one hundred elephants die everyday from poaching

  4. The Event: International March for Elephants • 2016 will be the fourth march conducted by Elephants DC • Saturday, September 24, 2016 • Goals of the event: • to raise awareness of elephant poaching • to raise funding for the organization to help elephants

  5. Social Media Platforms • Main webpage, Facebook, Twitter, Email list • Event page on Facebook -All platforms, especially the event page, will be updated periodically throughout this campaign

  6. Social Media Strategies 1. Hashtags: • What is the event? • #MarchForElephants • What is the purpose of the event? • #EndElephantPoaching

  7. Social Media Strategies 2. Video Clip: • What is poaching and why is it bad?

  8. Social Media Strategies 3. Audience engagement: • What can I do to help? • Tell your family, friends and followers • Donate • Participate in the event

  9. Social Media Strategies 4. Raising funds • $10 preregistration fee • $15 day of registration fee

  10. Social Media Strategies 5. Updating current platforms • Main website improvements • Making the brand cohesive

  11. Timeline

  12. Timeline: March • Share a short informational video clip on what elephant poaching is • Goal: to raise awareness and explain how participating in the event will help

  13. Timeline: April • Release “did you know?” infographic • Purpose: to detail successes of Elephants DC • Goal: to educate and inform audience on the work EDC has already done

  14. Timeline: May • Call to action for volunteers • Goal: eight to ten volunteers

  15. Timeline: June & July • Still too soon to heavily push the event • Stay on the radar • Look for increased interactions and engagement • Goal: start seeing registration numbers rise

  16. Timeline: August • Social media contest • Share why they support the organization • Use event hashtags to be entered into the contest • Goal: create a discussion on social media and have more people exposed to the issue area • Goal: create excitement for the event • Call to action for volunteers

  17. Timeline: September • Goals: • Registration, engagement, and interactions rise • Day of event: • Reminder post in the morning • Have participants post pictures and statuses using the event hashtags • Goal: at least two hundred participants- or a record number of attendees and donations

  18. Budget: Cost • $600 for: • Graphic Designer, Water bottles, T-shirts, Posters

  19. Resources: Time • One week to draft a full plan • Finalize each posting • Adjust if needed

  20. Measures of Success • 200 attendees or more • $2,000 in donations (through registration fees or just other donations made at the event)

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