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Cyber-baby service Proposal

Cyber-baby service Proposal. 2003. 9. 5. CJmedia E-biz Team. Contents. 1.Business Model. 2.Financial Simulation. 3.Marketing Strategy. 4.CJmedia as a Business Partner. A P P E N D I X. General Outlook of CJmedia.

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Cyber-baby service Proposal

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  1. Cyber-baby service Proposal 2003. 9. 5. CJmedia E-biz Team

  2. Contents 1.Business Model 2.Financial Simulation 3.Marketing Strategy 4.CJmedia as a Business Partner A P P E N D I X General Outlook of CJmedia CJ media Co.,Ltd. ( 1 )

  3. 》1.Business Model A. Customizing Contents of Cyberbaby Service 1.Photo Mailing Download - Photo Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file  Image file(CJmedia Protocol) - Transmission : SMS,WAP 2.Chatting Service - Profile Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file, text file  Image&text file (CJmedia protocol) - Transmission : ISMS, WAP 3.Star Photo Service - Photo Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file  Image file(CJmedia Protocol) - Transmission : SMS,WAP CJ media Co.,Ltd. ( 2 )

  4. 》1.Business Model 4. Photo Album • - Selection / Receiving Message: WAP System • Transmission : SMS 5. Cyber-baby Game • Game Selection : Web / Wap • Web Browser Plug In / GVM Application • - Transmission : Web / Wap CJ media Co.,Ltd. ( 3 )

  5. 》1.Business Model B. Business Model CJmedia Japan Entertainment Company Contents Fee Cyber-baby contents Service development, and Marketing Cyber-baby solution (B2B) Solution Solution Fee Contents Cjmedia’s Contents revenue Cyber-baby Contents revenue Domain Carriers Japan Carriers CJ media Co.,Ltd. ( 4 )

  6. 》2.Financial Simulation CJ media Co.,Ltd. ( 5 )

  7. Life Style Age Consumption 》3.Marketing Strategy A. Segment of Marketing Target • Main Consumer : Age 14~25 ( heavy user : Age 14~19) • sub consumer : Elementary School, Age 25~30 • To be used to Cyber-Cultural Things like Games • Selective about Information • Very interested in Movie & TV Stars • Sensitivity-bend • Sensitive to Commercials on Media • High Demand in Favorite Brand Demand Power Group B. Marketing Strategy - Appeal to the Sensitivity of Main Customer Group (Teenagers) • Targeted on • Teenager-specific Portal Site • Internet Game / Multi-chatting Site • Character Transmission Service • Market leader with the newest contents • - Establishment of Overseas Corporation to service world-wide Customers CJ media Co.,Ltd. ( 6 )

  8. 》3.Marketing Strategy C. Mobile Internet Market in Korea & Japan Mobile Market Infra in Korea • Exclusive Market oligopolied by several carriers. (Ex. SK Telecom, KT Freetel, LG Telecom) • Main Mobile Service : Nate, Magic N, Ez-I- Popular killer contents : Ring tone download service Photo download on the display of LCD Game, entertainment - Market Aspect * Market is boosting out since cost of mobile internet • changed into packet unit. * More various contents need to be served Mobile Market Infra in Japan - Exclusive Market nearly monopolized by NTT DoCoMo.- Main Mobile Service : NTT DoCoMo ( I-mode)- Popular killer contents : Ring tone & Character download service Entertainment, Game, Photo etc- Market Aspect * Leading contents provider for IMT-2000 CJ media Co.,Ltd. ( 7 )

  9. 》4. CJmedia as a Business Partner Why with CJmedia Experienced in establishment of Mobile business : - Qualified Service know-how makes new launch incompatible backed up by advanced technology and incessant new contents. CJ group Marketing synergy: Co-Operation - CJ Group Affiliates-CJ, CJ Entertainment,CJ CGV,CJ Foodville, CJ CableNet, CJ Home Shopping 4 big cable Media channel: m.net, m.net NonStop(music)/Home CGV /XTM(movie) /Food Channel(cookery)- Cable and Satellite TV:8 million households - Internet and Mobile:1 Million Users Registered CJ media Co.,Ltd. ( 8 )

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