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October 2009

October 2009. Live is another innovative magazine from The Mail on Sunday. It is the only weekly men’s magazine in national press, launched in October 2005, designed to give our male readers a reason to by the newspaper package every week.

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October 2009

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  1. October 2009

  2. Live is another innovative magazine from The Mail on Sunday. It is the only weekly men’s magazine in national press, launched in October 2005, designed to give our male readers a reason to by the newspaper package every week. • Editorial content is topical, lively and packed with information and recommendations for the male consumer on all he needs to know about the latest technology, cars, style, leisure activities, food, drink and entertainment. • Live magazine has been showered with commendations in the last two years: it is the first British publication to win a prestigious American Society of Journalists and Authors award, for freelance journalist Jonathan Green, awarded to narrative or literary journalism dealing with major topics. Green’s work for the magazine has also won accolades from Amnesty International, the Foreign Press Association and the Magazine Design and Journalism Awards. Live – a magazine for him

  3. Our star columnists top and tail the magazine. • Every week, Dylan Jones, style guru and Editor of GQ magazine offers his witty and incisive take on life as a modern man. • Piers Morgan, broadcaster, media personality and author of best-selling books The Insider, and Don’t You Know who I Am? entertains us with a feast of frank (sometimes frankly indiscreet!) and funny anecdotes from his busy social diary. • Last year, Piers was awarded the accolade of Columnist of the Year by the Magazine Design and Journalism Awards panel. The judges commented: “Piers treats the A-list like a bunch of mates in the pub. The copy is a hoot; the insights often startling,” Columnists

  4. Live magazine’s features range across a broad spectrum of topics, all designed to entertain and inform. • Our cover stars - Hollywood icons, men in the public eye, sporting personalities - are always profiled in depth. • It’s A Man’s World features a celebrity’s view of their personal style, concentrating on clothes and accessories. • Objects of Desire reviews a selection of covetable and exclusive consumer goods with a distinct male appeal: cameras no bigger than a credit card, hi-tech desk lamps, must-have watches, designer barbecues and top-end hi-fi cables have all been featured in recent issues. Features and regulars

  5. Gadgets and boys’ toys are at the heart of Live. Technology advances almost on a daily basis and readers who want to remain well-informed only have to turn to our regular reviews of the latest developments in HDTV, digital cameras, mobile phones, broadband access etc. • All the questions on what’s available, how much it costs, is it good value and how quickly will it become obsolete are answered every week by our expert reviewers. • Live’s games and gadgets expert, Rob Waugh, reviews the latest in must-have entertainment in his Live for Tech column. Readers can expect fair and frank reviews of new computer games and gadgets on the market, with regular sneak previews and insider information. Boys’ toys/Tech

  6. Male style and fashion are integral to the magazine. Every week, It’s A Man’s World focuses on the fashion, style and grooming habits of a man in the public eye. • Our Live for Style pages track down the latest wardrobe essentials so that readers can be assured of the correct wear for every occasion, whether it’s work or play, business or pleasure. • Plus, twice a year we dedicate a whole issue to male style, featuring spring and autumn fashion, accessories and male grooming collections. • The next style special is planned for October 4 2009. Male style

  7. Live shows its investigative credentials with regular real-life coverage of life at its grittiest. We have gained a reputation for tackling the toughest stories, helped by our award-winning regular correspondent Jonathan Green, honoured at Press Gazette’s 2008 Magazine Design and Journalism Awards and the Foreign Press Awards for his expose: The Dirty Secret of Your NHS, plus an Amnesty International Media Award for his report Selling Soccer into Slavery, a report on the exploitation of young Senegalese men, promised Premier League riches. In 2007, Jonathan helped Live become the first British publication to win a prestigious American Society of Journalists and Authors award and was voted Best Feature Writer at the 2007 Magazine Design and Journalism Awards. • In recent issues, Jonathan exposed Sudan’s grave future and its implications for the West; TV reporter Donal Macintyre has investigated Manchester gangster culture and how our privacy is being increasingly compromised by cctv; BBC and AL-Jazeera correspondent Nadene Ghouri spent time with the police in war-torn Kabul and Phil Robinson reported on the battle for control between the Triads, the Government and the casinos in Macau. Reportage

  8. Live’s regular motoring columnist is TV chef James Martin. James has a lifelong passion for cars, a rare eye for what makes a car great and a provocative way of explaining why. He owns one of the country’s most impressive collections of performance cars, motorbikes and other motoring paraphernalia so he’s the perfect man to excite Live readers with his passion and strong views on all things fuel-driven. • Recent issues have seen him driving his dream car, a 1960s Ferrari 250 GT, chasing track-day thrills in a Lotus 2-Eleven, being driven around Silverstone by Grand Prix star Jenson Button and checking out new models from VW, Fiat, BMW and Land Rover. Motors

  9. Tom Parker Bowles is Live’s resident foodie. Every week he writes a lively and inventive column centred around good food and drink. The topic could be a restaurant review with featured recipes from the chef, ideas for using seasonal produce, the latest kitchen gadgets, cookery books or new drinks on the market. • Tom is passionate about food and in particular, British produce. Readers are assured of enthusiasm and great recommendations, living up to the magazine’s credo of making sure our readers are the best-informed (and best-fed!) in the market. • Olly Smith joined the magazine in 2009 as our wine guru, bringing vast expertise and enthusiasm. He tastes hundreds of wines a week and his knowledge of everything from bargain-basement to the most rarified vintages has seen him voted International Wine and Spirits Communicator 2009. Olly also sits on the judging panels for the International Wine Challenge and the Decanter Awards. Food and drink

  10. Throughout the year we publish a number of special issues themed around topics of high reader interest, plus the occasional collector’s edition. • Specials in 2009 have featured active travel and a food issue in January, motors specials in February and August plus spring/summer style in March. • A Premiership special was published on August 9 and autumn/winter style is planned for October 4. Special issues

  11. Live magazine is the perfect vehicle in which to showcase your products and brands. • Our great relationship with readers offers highly-attractive opportunities to position a product within a stylish editorial environment, with all the implied endorsement that an advertisement promotion can bring. • Our in-house creative solutions team will run a project from briefing through to publication, liaising with client and agency throughout, to ensure that the finished product meets all expectations. Creative solutions

  12. Live offers readers a critical guide to the week’s programmes, helping them to plan their TV viewing. • Screen Detective finds the hidden gems tucked away in the schedules and our picks of the day recommend best programme, film and soap, plus other shows of interest. • Our satellite pages concentrate on primetime viewing, allowing us to include the maximum number of channels, including entertainment and drama, documentary, sport and movies. • Fractional ads are available on the listings pages: a solus box on the right hand side of the terrestrial spread and a full-width strip on satellite. Seven-day TV listings

  13. Thousands Sunday newspapers: circulation Source: ABC March – August 2009

  14. Coverage '000s All adults Population: 49,336,000 - Source: NRS Jul 2008 – Jun 2009

  15. Coverage '000s ABC1 adults Population: 27,540,000 - Source: NRS Jul 08 – Jun 09

  16. Coverage '000s Men Population: 24,023,000 - Source: NRS Jul 08 – Jun 09

  17. Coverage '000s ABC1 men Population: 13,380,000 - Source: NRS Jul 08 – Jun 09

  18. Coverage '000s Adults interested in cars and motoring Population: 15,135,000 - Source: NRS Jul 08 – Jun 09

  19. Coverage '000s Adults with 2+ cars in household Population: 19,099,000 - Source: NRS Jul 08 – Jun 09

  20. Coverage '000s Adults who are interested in food and drink Population: 25,499,000 - Source: NRS Jul 08 – Jun 09

  21. Coverage '000s Adults who are interested in television Population: 34,876,000 - Source: NRS Jul 08 – Jun 09

  22. Coverage '000s Adults who have digital TV Population: 43,253,000 - Source: NRS Jul 08 – Jun 09

  23. Coverage '000s Adults who have broadband Internet at home Population: 34,187,000 - Source: NRS Jul 08 – Jun 09

  24. Coverage '000s Adults who are interested in fashion and clothes Population: 20,153,000 - Source: NRS Jul 08 – Jun 09

  25. Coverage '000s Adults who are interested in health and fitness Population: 24,430,000 - Source: NRS Jul 08 – Jun 09

  26. Live magazine is read by 4 million people every week and with 2.7 million ABC1 readers is second only to You in the Sunday supplement marketplace. Live will work for you

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