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"Empowering Education Awareness in Vienna: Young Lions 2013 Media Competition"

Join us on an ordinary day in Vienna as we engage the public with a thought-provoking guerrilla marketing campaign for the Young Lions 2013 Media Competition. Using blackboards scattered around the city, we ask the question: "What would you have achieved by now without your education?" This initiative, created by SONNE International, aims to generate high awareness and spark discussions about the value of education through both online and offline channels, enhancing our message's reach via word-of-mouth.

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"Empowering Education Awareness in Vienna: Young Lions 2013 Media Competition"

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Presentation Transcript

  1. Dora ADLOVITS / Edith MAYERHOFER

  2. Young Lions 2013 MEDIA Competition

  3. Young Lions 2013 MEDIA Competition An ordinary day in Vienna… … except of Wo wären Sie jetzt, ohne Ihre Ausbildung? Die SONNE scheint für alle gleich Die SONNE scheint für alle gleich

  4. Young Lions 2013 MEDIA Competition • Create high awarenessfast byGuerilla Marketing • Blackboardswithphrases all over Viennai.e. „Whatwouldyou‘vereachedbynow, withoutyoureducation?“ • Nodirecthintto SONNE • Addedmediavalueby Word-of-Mouth-effect • online • offline • Revealing SONNE International astheorganizeroftheactivity Wo wären Sie jetzt, ohne Ihre Ausbildung?

  5. Young Lions 2013 MEDIA Competition Guerilla Action SEM Campaign SocialActiviation FB Ad Space Unit FB SponsoredAds Page Post Ad TwitterPostings Targetednewsletterdirectlytothedecisionmakers

  6. Young Lions 2013 MEDIA Competition

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