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MTP Stuttgart

MTP Stuttgart. Campaign „ Yellow Strom“. Campaign „Yellow Strom“. Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January 28th 2008 Product: Yellow Strom.

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MTP Stuttgart

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  1. MTP Stuttgart

  2. Campaign „ Yellow Strom“

  3. Campaign „Yellow Strom“ • Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG • Agency: Jung von Matt/Spree • Campaign since: January 28th 2008 • Product: Yellow Strom

  4. Campaign „Yellow Strom“ • Objective Pleasant description of a serious topic Inform the consumers Establishment in the international environment • Target Audience: Mass market Target group m/f 18-99 years • Branch of industry: Energy supply

  5. Media Mix: TV-Spots, Online Marketing Cinema, PR, Sales Promotion • Budget: ca. 6 million euros • Objective Achievement 95 % customer satisfaction (Sept. 2008) Top position in quality tests of german energie firms Number of customers rises up to 1,4 million euros Campaign „Yellow Strom“

  6. Campaign „Yellow Strom“ • List of literature: www.yellowstrom.de www.strom-magazin.de

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