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The REF Dilemma: true international excellence or playing the REF game? Kent Business School, January 2013

The REF Dilemma: true international excellence or playing the REF game? Kent Business School, January 2013. John Saunders. Commenting upon the RAE The Robert Report concluded that the process was an

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The REF Dilemma: true international excellence or playing the REF game? Kent Business School, January 2013

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  1. The REF Dilemma:true international excellence or playing the REF game?Kent Business School, January 2013 John Saunders

  2. Commenting upon the RAE The Robert Report concluded that the process was an “extremely successful…competition for funding…successfully retaining its original function of driving up standards through reputation incentives”,

  3. Commenting upon the RAE The Robert Report concluded that the process was an “extremely successful…competition for funding…successfully retaining its original function of driving up standards through reputation incentives”, although the Report provided no evidence in support of the eulogy. But doesn’t it look good!

  4. “Generally, B&M still lagged behind the overall assessment of academic disciplines, where 80% of the researchers whose work was submitted received one of the top grades (4, 5 and 5*) – with a 55% majority being awarded 5 or 5*” (JFC, 2003). “The RAE results suggest that, not only has B&M drawn level with social science as a whole, it has done so while the quality and quantity of social science research has accelerated.” (JFC, 2010).

  5. Background to the research • Globalization of authorship in marketing journals and impacts on the discipline- Stremersch and Verhoef (2005) • Globalization and marketing productivity project- Saunders and Tynan (2007)

  6. Globalisation of Marketing Academy and Productivity • Rising productivity of Dutch and Belgian • Steady erosion of USA domination • Emerging market talent (e.g. HK, China, India, Turkey) • Britain’s share declining • Top UK Marketing talent almost all ‘imported’ (overseas origin)

  7. Globalization of Business Research Project: Research Questions? Is it true across disciplines?

  8. Research Methodology • Extension of globalization of authorship in marketing study (Stremersch & Verhoef, 2005) • Selective sampling - audit leading Business and Soc Sci journals- 1968 – 2008 • Information (bio’s, Internet, libraries, obituaries)- affiliation- PhD education- pre-PhD education

  9. Selection of ‘A’ Journals: Lists Employed • UTD • Financial Times 40 • Association of Business School if corroborated by BSs it reports (Kelly et al, 2009) • B&M panels (UK 2008 RAE; 2009 Dutch EcBusSci Research review Committee) • JCR citations rates > 1.4

  10. Table 3a: National Share in Top Non-Marketing (Marketing) Journals Countries with %>1 in 2008 or %>1 more than one occasion

  11. Table 3b: National Share in Top Non-Marketing (Marketing) Journals

  12. Table 3c: National Share in Top Non-Marketing (Marketing) Journals

  13. Table 4: Business Journals (Marketing Journals) 1968 – 2008: Country of Affiliation, PhD and pre-PhD compared Chi-square = 544, p = 0.000

  14. Four Types of Country • US - “bring me your poor” • “Send you my clever”- India, China, Turkey • Closed ‘systems’ model- Netherlands, France, Germany • UK - Premier League model

  15. “If you have a toss-up over a home grown …it’s cheaper to bring in players from outside… Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’”

  16. “If you have a toss-up over a home grown …it’s cheaper to bring in players from outside… Philosophically, what we are doing is asking, ‘Is there more we could do to develop the English talent, which would negate the need to go abroad and look for talent? Can we do anything to make sure that the home talent is as good as it can be?’” Richard Scudmore, Premier League chief executive.

  17. RAE strategy and payoff The general tendency of things throughout the world is to render mediocrity the ascending power among mankind (John Stuart Mill) Great spirits have always found violent opposition from mediocrities (Albert Einstein)

  18. A couple of trends

  19. Table 5: Simpson’s Diversity IndicesJournals/Average across Articles N D = 1 – ΣPl2 l=1

  20. No longer alone

  21. Conclusions • Globalization of authorship not unique to marketing, but reflected across management • Main contributing countries to top journals suggest global flow of talent • While journals reflect increasing diversity of author teams… • Globalization of authorship is multicultural rather than intercultural • Different models of success • It is increasingly large teams

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