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Messages from Palazzo Marino

Messages from Palazzo Marino. DEPARTMENT OF CULTURAL HERITAGE AND ENVIRONMENT. Images of citizenship and values in Milan mayors’s speeches from the postwar period since today. Linda Grazia Pola lindagraziapola@gmail.com. Research Questions.

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Messages from Palazzo Marino

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  1. Messages from Palazzo Marino DEPARTMENT OF CULTURAL HERITAGE AND ENVIRONMENT • Images of citizenship and values in Milan mayors’sspeeches from the postwarperiodsincetoday Linda Grazia Pola lindagraziapola@gmail.com ResearchQuestions • How change the image of the Milan’schitizenship from the postwarperiodsincetoday? • What values characterize the culture of Milan and how they change? THEORETICAL BACKGROUND • Values in psychology • Seven types of Cultural Values (Shwartz, 2004)  3 dimensions • Armony (peace, love nature, acceptourdestiny in life)vs Mastery (success, competence, ambition) • Hierarchy (power, authority, richness) vs Egalitarism(social justice, onesty) • Conservatism (traditions, obey, safety)vs AfffectiveAutonomy(an exiting and various life)and IntellectualAutonomy(open mind, curiosity, creativity) • Social RappresentationTheoryapplied to the study of chitizenship • (Moscovici, 1989; Sanchez-Mazas et al.,2003) • ChitizenshipasDemos  linked to roots and symbols of nationalidentity • ChitizenshipasEthnos  linked to issuesaboutpolitics, rights and democracy Textualmaterials Weanalyzed the inauguraladdresses of Milan’smayors from the postwarsincetoday • Analysis procedure • 1– qualitative contentanalysis to find the values • 2- a multimethodapproach to the study of the chitizenship images • fourcategories for the study of cityzenship: • Images of Milan • Images of citizens • Images of municipality • Images of the mayor • Qualitative contentanalysis • Quali-quantitative contentanalysis with spad.t mainresults Images of citizenship values the corrispondenceanalisys shows threelatentdimensionsthatorganize the speeches MORATTI AND PISAPIA BOTH SPEAK ABOUT THE SOCIAL WORLD BUT REFERRING TO DIFFERENT VALUES!

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