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Trends to Consider

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Trends to Consider

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  1. How Collaboration Can Change the World Part II: Key Trends to Consider Ayelet Baron, Director, Emerging Markets, Cisco March 2010

  2. Source: http://www.slideshare.net/scenariodna/culture-networks-2010

  3. Source: http://www.slideshare.net/scenariodna/culture-networks-2010

  4. Trend: Women in Emerging Markets

  5. The Biggest Emerging Market in the History of the Planet… More than twice the size of developing markets, India and China More than 30% female legislatures in Uganda, Burundi and Macedonia Women’s earned income growing 8.1% vs. 5.8% for men in developing world Fueling Economic Growth New Growth Markets Health, Education & Employment Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion Sources: Goldman Sachs, Boston Consulting Group, Newsweek www.newsweek.com/id/215304 

  6. A Business Case for Women • Companies whose social investments focus on women in developing economies help not only the recipients but also themselves • Enlarging markets • Improving the quality or size of current and potential workforce • Building strong partnerships • Maintaining or improving reputations

  7. Trend: Generation Y New Styles of Working

  8. Workplace Values Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think

  9. http://www.youtube.com/watch?v=jwMj3PJDxuo Source: http://www.slideshare.net/scenariodna/culture-networks-2010

  10. % Demographic shifts are only one complexity in understanding global talent issues – see through 2020 REGION Working Age Coefficient Change (%) 2010-2020 1 World = 2.5% North America Western Europe Central / Eastern Europe Pakistan Asia-Pacific Jordan South America Middle East & North Africa Ghana Sub-Saharan Africa Nigeria Peru Egypt Morocco India Philippines Mexico Vietnam Indonesia Costa Rica Turkey Argentina Iran South Africa Malaysia Chile Brazil United Kingdom Saudi Arabia Denmark United Arab Emirates Luxembourg Sweden Thailand Italy Sri Lanka Switzerland Austria Australia South Korea China Japan Netherlands New Zealand France Romania Spain Germany Latvia Hungary Belgium Czech Republic Slovakia Finland United States Canada Estonia Poland Singapore Slovenia Russia Hong Kong Real GDP 10-YR-CAGR (%) 2000-2010 1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020 Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis

  11. Trend: Social Media

  12. Influence Revolution Consumers dictate PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Talk face to face Personal blog Comments on blogs Phone call Social network page Comments on websites Talk face to face Widgets Viral emails Talk to shop worker Phone call Consult a professional Video sharing site Auction websites Talk face to face Talk to shop worker Readers Letters Photo sharing site Wish lists Talk to shop worker Consult a professional Phone in; TV / Radio Chat rooms Ratings on retail sites Readers letters SMS Message boards Reviews on retail sites Phone in; TV / Radio Government, monarchy, religious institutions dictate the agenda Social Bookmarking Price comparison sites Email Professional media dictate Instant Messenger Chat room Social shopping sites Universal McCann, When Did We Start Trusting Strangers?

  13. Source: http://www.slideshare.net/scenariodna/culture-networks-2010

  14. Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf

  15. COMMUNICATIONS MEDIA SOCIAL MEDIA Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation Source: Neil Perkin ‘What’s Next in Media

  16. Source: http://www.slideshare.net/scenariodna/culture-networks-2010

  17. Changing the Way We Engage and Collaborate Collaborative Tools Text Voice, Video Video Social Networking Many Social Networking Video on Demand Discussion Forums Unified Communications Wikis Contact Center Blogs Number of Stakeholders Email Conferencing IM TelePresence Documents One Vmail There are many tools out there but being able to target them and use many of them is key

  18. If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work. Clay Shirky, 2005 Dan Thornton, Bauer…http://thewayoftheweb.net/ Pic by skeddy in NYC on Flickr (CC Licence)

  19. Trend: Inclusion and Diversity as Business Driver

  20. Collective mixture of differences and similarities including but not limited to race, color, religion, national origin, sex, sexual orientation, gender expression, age, physical abilities, culture, occupation, position, education, work, and behavioral styles and the perspectives of each individual shaped by his/her nation and experiences To be inclusive is to leverage diversity by bringing together a mix of unique individual backgrounds to collectively and more effectively meet our business objectives Business Architecture Network as the Platform Technology Architecture Inclusion: How we come together to meet business goals Diversity Collective mix of who we are as individuals Global Approach Business Architecture +Technology Architecture Services-ledSolutions Cisco 3.0

  21. Diversity permeates every region of the world with a mosaic of races, gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did you know that … • China has 55 ethnic groups, • India has numerous religions and social castes, • and Brazil is home to the largest black population outside the African continent and the largest Japanese population outside of Japan? • While diversity is an inescapable fact in a 21st century global marketplace, inclusion is not • Inclusion is the act of recognizing, embracing and maximizing diversity to unleash innovation and creativity • Diversity of representation and a culture of inclusion must be linked: diverse representation without a culture of inclusion spells disaster while an inclusive culture without diverse representation lacks credibility

  22. Inclusion and Diversity is A Key Business Driver Over a ten-year period, publicly traded companies on Diversity Inc.’s 2005 list of Top 50 Companies for Diversity outperformed the Standard & Poor’s 500 by 23.5% Companies with high employee engagement had a 19% increase in operating income and almost 28% growth in earnings per share Fundamental to our long-term growth strategy and a business imperative for Cisco Inclusion is Key to Driving Innovation Around 10% of the world’s population, or 650 million people, live with a disability. They are the world’s largest minority 86% of Gen Y employees say they would leave an employer if corporate social responsibility values no longer reflected their own Our teams must be a reflection of the diversity of our customers, partners and the communities we serve to effectively anticipate, understand and exceed their needs And, what's the biggest emerging market of them all? The answer isn't geographic but demographic. The answer is ... women.

  23. Diversity Fuels Innovation: Innovation is Achieved in Inclusive Environments Twelve of the top 50 companies recognized for innovation were also among the top 50 for diversity* *Business Week and Diversity Inc. 2007/2008

  24. A Daily Business Behavior “… the key to substantive improvement lies in creating an environment in which employees don't even know that they're changing.” — Rosbeth Moss Kanter http://www.flickr.com/photos/thelionsleepstonight/2108228685/

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