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2X Incandescent Dec 10, 2012 PowerPoint Presentation
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2X Incandescent Dec 10, 2012

2X Incandescent Dec 10, 2012

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2X Incandescent Dec 10, 2012

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  1. 2X Incandescent Dec 10, 2012

  2. Advanced Lighting Technologies: Enabling ‘2X Incandescent’ Materials Lighting 2X Bulbs • IR Capsule • Turnkey equipment • Capsule manufacturing • Development • IR Coating • Coating machines • Coating services • Development

  3. What is ‘2XIncandescent’? Filament based – just like incandescent An Advancing Technology Thin-film coatings reflect infrared energy back to the filament to ‘recycle’ into light energy Visible light is transmitted * 1879-1989 data taken fromGE Corp R&D report 98CRD027, Feb. 1998 Narrow legs reduce end losses • The LpW of the 60 Watt, 120V, 1000 hr incandescent lamp has increased exponentially over its lifetime • ADLT launch schedule includes: • 32 LpW Q1, 2013 • 35 LpW Q3, 2013 • 45 LpW Prior to 2017 • 45 LpW, 1000 hr life has been proven

  4. Why ‘2X Incandescent’? • To date, many consumers have not embraced CFL for varying reasons • LED A-line lamps currently have a high initial cost and are not available in higher lumen packages • Legislation compliant A-line halogen provides low initial cost but minimum energy savings and compromised light output • Incandescent is the lamp of choice for residential applications • Warm color, best color rendering (100 CRI) • Fully dimmable • Compatible with timers and motion sensors • Same lamp size lamp and shape • Instant light • Safe (no mercury, RoHS compliant) • 2X Incandescent provides significant energy savings • 50% energy savings vs. incandescent • 30% energy savings vs. legislation compliant halogen • 32 lumens per watt moving to 45 lumens per watt • Reduced heat 43W=60W and 72W=100W LC halogen 30W=60W and 50W=100W 2X incandescent 100W Incandescent 50W 2X Incandescent

  5. 2X Incandescent: A-Line Products (2013 Launch) 100W 60W 150W 2X Incandescent provides increased energy savings, longer life No longer manufactured beginning Jan 2011 (CA) , Jan 2012 (US) No longer manufactured beginning Jan 2013 (CA), Jan 2012 (US) Based on 821 hours/year residential, Navigant Consulting, 2011 Independently tested by EPRI (Document #1025779 at EPRI.com)

  6. 2X Incandescent: Residential PAR Products (Mid 2013) 2X PAR Halogen provides increased energy savings, longer life Not manufactured after July 2012 Projected Based on 889 hours/year, Navigant Consulting, 2011

  7. The Market • Residential Installed Base (US)133 million 1.7 billion 228 million • Energy inefficient • - Incandescent • - Halogen • Top 3 Market Barriers • First manufacturing cost - requires initial rebate support • Consumer awareness – selling ‘energy savings’ while proving quality of light • Manufacturing capacity – financing the scale from low to high million units • 2X Sales Objectives (2013) • Launch A-line, PAR and BR ‘2X’ lamp configurations • Build upon ‘2X incandescent awareness’ • Establish sales channels: • Ecommerce, traceable by zip code • Regional retail, targeting territories with rebate support • Direct marketing (kits, promotions) • 2X Sales Objectives (Next 5 years) • Support mass distribution via big box retail • Launch ‘3X’ designs

  8. Chicken or Egg? • Rebate support typically requires scale and established channel • Developing channel and scale initially requires rebate support • ADLT is seeking manufacturing rebate support for ‘2X incandescent’ • Channel will be developed by rebated territory • Traction will support • Scale of manufacturing • Cost reduction • 3X development • ADLT is exploring capital investment as well as ‘Made in US’ opportunities

  9. Thank You 2X Incandescent General Information: 2XBulb.com E-commerce: 2XLightDirect.com (Jan 2013) Steve Stockdale 440-836-7614 steve_stockdale@adlt.com