Assessing How Students Learn About Research Services: A Study by the Colorado Alliance
This report by Stephanie Wiegand, presented at the Colorado Alliance of Research Libraries on November 18, 2016, evaluates the effectiveness of marketing and advertising strategies aimed at students learning about research services. It highlights demographics of respondents, noting that 20% were distance learners, 83% were full-time students, 20% were nontraditional students, 13% were transfer students, and 22% were first-generation college students. The findings aim to enhance outreach efforts and improve accessibility to research resources for diverse student populations.
Assessing How Students Learn About Research Services: A Study by the Colorado Alliance
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Presentation Transcript
Market Reach & Advertising Medium Assessing How Students Learn about Research Services Stephanie Wiegand Colorado Alliance of Research Libraries November 18, 2016
Of respondents 20% were distance students 83% were full time 20% were nontraditional 13% were transfer students 22% were first generation
