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Marketing and Sales January 2014. Agenda. Sales Updates / December Finish / January Budget/ January monthly winners/100% club, Annual Leader board update etc (CD) -New Years Resolutions- Biggest sales push of the year! -New Members program book-Helps tell the Bay Club Story!
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Agenda • Sales Updates / December Finish / January Budget/ January monthly winners/100% club, Annual Leader board update etc (CD) -New Years Resolutions- Biggest sales push of the year! -New Members program book-Helps tell the Bay Club Story! • Marketing Updates - (Annie/Marketing team) • Fitness update- Breakaway Performance launched at SFBC update (Victor Woo) • Vintage Wine Club Training at 11:30
100% Club Winner Circle – December 2013Units, Dues, & I-Fees • Matt Boucher – BCRS • Luke Gillard – BCRS • Jacqueline Tran – BCSC • Ashley Milbridge – BCM • LiliFader – BCM • Daniel Asher – BCSFT • Tori Seixas – BCSFT • Tee Ngo – BCC • Greg Gonzales – BCC • Spencer Belideau – BCC
December Leader Board – Top 5: Total I-Fees • 5th Place: Writing $11,500 for a $200 Bonus • Dan Begin • 4th Place: Writing $15,825 for a $400 Bonus • Luke Gillard • 3rd Place: Writing $15,900for a $600 Bonus • ShananScarpantonio • 2nd Place: Writing $17,475 for a $800 Bonus • Chris Hardwick • 1st Place: Writing $17,600 for a $1,000 Bonus • Shelly Alifano
December Leader Board – Top 5: Total Dues • 5th Place: Writing $5,680 for a $200 Bonus • Shelly Alifano • 4th Place: Writing $5,850 for a $400 Bonus • Mike Collins • 3rd Place: Writing $6,155 for a $600 Bonus • Ashley Milbridge • 2nd Place: Writing $7,133 for a $400 Bonus • Luke Gillard • 1st Place: Writing $7,429 for a $1,000 Bonus • Tori Seixas
January Pricing Highlights & PromotionsDecember Referral Promotion Extended through January 10! • Holiday Card: Member Referral and Dividend Reminder referral e-mail to all 55k members hit January 3! • The other great things about this year’s pass is the members can refer a friend with a dividend and receive a gift card for themselves for the same amount, that they can: 1. “Gift” to use toward friends I-fee, 2. Keep for themselves and use towards products and services or 3. Use toward I-fee to upgrade their membership! • Dividend and Gift Card Values: - Single Site: $50 Dividend off I-fee: If the referral joins, the member will receive a $50 gift card that they can keep or apply to the referrals Initiation Fee.- Multi-Site North Bay: $100 Dividend off I-fee: If the referral joins, the member will receive a $100 gift card that they can keep or apply to the referrals Initiation Fee.- Multi-Site South Bay: $150 Dividend off I-fee (ECSB and CW Fitness): If the referral joins, the Member will receive a $150 gift card that they can keep or apply to the referrals Initiation Fee.- Club West: $500 Dividend off I-fee: If the referral joins, the member will receive a $500 gift card that they can keep or apply to the referrals Initiation Fee.
January Pricing Highlights & Promotionscontinued… • January Alumni Pricing remains in effect: -Save up to 75% off enrollment fee! • Take a Tour and Receive a Three-Day Guest Pass (First time close- Cash in your 3 day pass for $100 off I-fee!)Enjoy a club tour and receive a complimentary thee-day guest pass as our gift to you. Click here to contact a club representative and you could be enjoying a club by the weekend!First-time visitors only; must be 18 years or older and a local resident. Pass must be activated by January 15, 2013. Offer ends January 31, 2013. • January Purl Direct Mail hit last week to 79K prospects! Offers: - join by the 7th receive $250 club credit and 2 PT session! -Enjoy 2 Personal Training sessions when you join by January 28th! -Complimentary Family and Individual pass-Offer expires January 28th! • January Dues increase on all new Multi- site and CWP memberships go into effect January 7th! $10 in individual, $15 on Couple and $25 on Family.
Pilates Prime Membership • Launches February 1st • $109 per month • Unlimited Reformer Classes • Discounts on Studio Instruction • New Members will receive one complimentary month of Membership within the first 60 days of membership.
