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Advertising, Marketing and Sales

Advertising, Marketing and Sales. By Minara Akter. Advertising, Marketing and Sales. Job description:

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Advertising, Marketing and Sales

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  1. Advertising, Marketing and Sales By Minara Akter

  2. Advertising, Marketing and Sales Job description: Serve as liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. Coordinate sales and that merchandising programs that originate in purchasing. Assist sales and marketing management with communication media

  3. Salary range and employee benefits: The statistics shows that the median annual earnings for Advertising is $75,475. This basic market pricing report was prepared using the certified compensation professional analysis survey data collected from thousands of HR departments at employee of all sizes. The median annual salary for marketing managers is $87,027. While the median earnings of wage and salary advertising and marketing managers are $103,070.

  4. Employee Benefits • Benefits varies in large and small firms. • Some firms offer 401(k) plan and commissions with a percentage specially on marketing and sales field. • Some firms offer health, benefit and short term disability and long term disability plans. • Some firms offer sick and personal day’s, holiday’s, vacations with a friendly environment.

  5. Future Outlook: Even though the job growth is expected in next few months but due to the challenged economy the percentage of job dropped 17% from middle of 2008. Employment change: Employment of advertising, marketing and sales managers is expected to increase by 21% through 2016. The job growth will spurred according to the domestic and global competition that will be offered to consumers. Since advertising, marketing and sales jobs are highly coveted and will be required.

  6. Personal Requirements (Skills) Proficient in word-processing, database applications, computer skills such as Microsoft office suite, PowerPoint, Outlook, Excel are essential for the most positions. Experience in public relations, interpersonal communication skills, and ability of speaking foreign language would open up tremendous opportunity. Being highly motivate, being creative, being able to handle stress, flexible and deceive.

  7. Licensing: In the field of marketing, advertising and sales the link between them and licensing has proven difficult because the true value of the of licensing as an instrument for the generation brand awareness has never been realized and this particular field currently certified, the number of this category of jobs seek certification is expected to grow and these particular certification programs based on education and job performance public relations society of America offers programs for public relations based on years of experience and performance.

  8. Educational Requirements: Education and training: For advertising, marketing and sales positions few firms prefer bachelor’s or masters degree in business administration with an emphasis on marketing. Having courses in business law, management, economics, accounting, finance, math and statistics.

  9. Senior Colleges (Transfer Research): City University of New York—Baruch College - Zicklin School of Business, NY, NY Clarkson University - Potsdam, NY Columbia University- NY, NY Cornell University- Johnson Graduate School of Management- Ithaca, NY Hofstra University- Frank G. Zarb School of Business – Hempstead, NY Fordham University, Fordham Business School, NY, NY

  10. Opportunities for advancement: Various of manager position holder are previous sales rep, purchasing agents, buyers or product advertising, promotions or public relation specialists. In some firms if the positions are limited, advancement to higher positions usually proceed slowly. Also many firms offer to their employees for continuing education along with sending them to seminars, conferences and marketing events.

  11. Job opportunities: Crain’s New York Business, NY, NY Lehman Brother’s Holdings, Inc., NY. NY American Association of Advertising Agencies, NY, NY NYCEDC – NYC Business Climate – New York City Economic Development

  12. Professional Association: For more information about this career, one may contact: US Small Business Administration – www.sba.gov Manhattan Chamber of Commerce – manhattancc.org New York City Website – www.nyc.gov New York Associations of Business Brokers – info@nyabb.org

  13. Bibliography: http://nytimes.com www.bls.gov/oco www.monster.com Entrepreneur.com www.wsi.com www.google.com

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