B2B Advertising Sales

Stage 1 Entrepreneur AdvertisingSales Paper Sales Mentoring Vendor Reports B2B Advertising Sales Stage 2 Account Manager Training & Support

Barriers to Success Professional Skills + Business Dress Mental Health Substance Abuse

Circulation & Frequency Phase 1 (2012) 8,000 10,000 Phase 2 (2013) 10,000 12,000 Numbers represented in issues per week

Content Sources

Competitive Pricing Index Readership per Week 8,000 10,000 16,000 Price of Full Page Ad $ 550 $ 566 $ 933 Cost per Exposure 0.55 0.56 0.58

Financial Results Ad Revenue Paper Sales 21 Ads Sold* • $ 15,893 384,000 Papers Sold $ 49,515 2010A 28.2% Growth 16.6% Growth $ 57,739 36 Ads Sold $ 20,376 456,000 Papers Sold 2012P 60 Ads Sold $ 33,960 576,000 Papers Sold $ 72,576 2013P * = Assumes full-page ad price of $750 for 2010, $566 for 2012-2013

Secondary Revenue from Article Sales Revenue from 2012: $475 Revenue from 2013: $900 Assumptions based on Fair Market Value of $25 per article, per publication

Q & A Projected Revenue Pricing Data Overcoming Barriers to Success Vendor Market Research and Data Awareness Materials Organizational Chart Income Statement

Revised Advertisement Pricing Schedule

Founded in 1992, Suited for Change's mission is to break down barriers to self-sufficiency by providing professional clothing, career and life skills education to low-income people. Our goal is to increase their employment and job retention potential. Our services are available at no charge and by referral only to candidates who are actively seeking employment. Clients come from the DC Metro Region and include the homeless , survivors of domestic violence, teen mothers, senior citizens, returning citizens, and people who have overcome addiction. Suited for Change "suits" on average 100 people each month. Since 1992, Suited for Change has helped more than 18,000 area citizens transition back into the workforce.

Glass Door was founded in 1976 as a community program that prepares people with severe and persistent mental illness to work and live independently. Each year, we help over 1,800 District of Columbia residents move from institutions and homeless shelters to lead fulfilling, independent lives. Green Door is recognized nationally as one of the most successful programs for people with a mental illness.

SCORE, America’s premier source of free and confidential business advice for entrepreneurs and small businesses, is a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small business nationwide. Our volunteers provide face-to-face business mentoring and low cost workshops for aspiring entrepreneurs and small business owners. This website and our National website offer extensive “how-to” information, business resources, online mentoring and webinars. Through the Greater Washington DC Chapter of SCORE, you can get confidential counseling and mentoring from over 40 successful executives, with hundreds of years of relevant business experience

SIFE brings together a diverse network of university students, academic professionals and industry leaders around the shared mission of creating a better, more sustainable world through the positive power of business. By contributing their talents to projects that improve the lives of people worldwide, SIFE participants are demonstrating that individuals with a knowledge and passion for business can be a powerful force for change.

Andromeda Transcultural Health Center Andromeda’s mission is to provide access to quality healthcare under the premise that all humans are inherently of equal worth but have cultural and linguistic differences that must be considered. This philosophy reflects a high level of community health care that has been validated by over three decades of direct service to minorities and underserved populations.Andromeda will continue to serve the community with excellent healthcare targeting those most in need. Our experience will be duplicated nationally, internationally, and our capital city will support and lend stability to our and other community based health centers as a line item in the city budget.

Income Statement

Average Vendor Sales *= Vendor Cost .75 cents/paper, suggested donation $2.00

Vendor Provided Market Research Survey 1) How many copies did you sell today? 2) Where did you sell? 3) How many customers were male? female? 4) Average age of male customers? female customers? 5) What can we do at Street Sense to better serve you?

Donor Segmentation

Organizational Chart 2012

Organizational Chart 2013

B2B Advertising Sales