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Enhance your advertising sales skills with our comprehensive guide tailored for journalism students and staff. Learn how to approach potential advertisers, including local businesses and senior parents, and understand the requirements for your publications. This guide outlines essential tips, such as making appointments, maintaining communication, and navigating ad contracts effectively. With set sales targets and a focus on professional presentation, you can maximize your ad sales for the yearbook and newspaper. Start early, stay organized, and make a positive impression!
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Advertising Sales Journalism Yearbook Newspaper
REQUIREMENTS • Journalism students: one ad, either publication • Quest staff: 8 blocks minimum • North Star staff: 4 ads/year
DUE DATE/POINT VALUE MONDAY, NOVEMBER 1, 2011 OR BEFORE Jrn: 50 points/first MP Quest: 80 points/first MP Newspaper: 40 points/overall appraisal
SALES TARGETS • YEARBOOK: Businesses or senior parents! • NEWSPAPER: Businesses ONLY (no proud parent ads included here) • Note: brainstorm a list of possible buyers!
What to bring? • The publication(s) for examples • Ad contract(s) • Yearbook ad template sheet • Ad manual booklet
Approaching a business (or parent) • Ask for the manager/parent, first! • Introduce yourself, school • Look neat, professional, speak up (be confident, don’t mumble, look ‘em in the eye!) • Explain your goal/give them info (see page four of ad manual for ideas)
Tips & Tricks • Set an appointment with the manager or parent • After the meeting, keep checking back with phone calls • Write your name on the bottom of the ad form (esp. if you leave it)
Avoid. . . • Do not go to the mall, unless you work at a store and know the manager • Don’t bother with national chains (unless you know the franchise owner)
The ad contracts • Fill out all info in the top section
The ad contracts • Choose which issues & size (North Star)
The ad contracts • Ad copy is set or we design it?
The ad contracts North Star PREPAY discounts: if they buy 3 issues, they can get a 5 % discount; if they buy 7 issues, they will get a 10 % discount. • Pay now or billed after issue is out?
The ad contracts • Again, fill in all contact info
The ad contracts • Help them to choose proper size for ad • Method of payment?
The ad contracts • Space to design ad here • They can design on another sheet or type it up, too
To Do: • After a sale, follow up to collect info • paper clip the ad stuff, rather than staple or tape! • Answer questions about photos/logos • (see page 5/frequently asked qs) • GIVE ADVERTISER THE BACK COPY! • Meet the deadline!
Where can you go? • Area/local businesses • Past advertisers • School vendors • Nail, hair salons, dress/tux shops, limo services, florists • Colleges, recruiters • Local family-owned restaurants
START EARLY! • There will be approximately 250 of you selling advertising over the next two months! • DON’T PROCRASTINATE!! • Report your ad sale so we can keep a running list in the classroom (and others don’t go to the same place/person)!
Real Print Ads “A book will never let you down.”
