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Gina’s Interventionist Idea

Gina El-Reedy's interventionist idea aims to challenge societal beauty standards and encourage women to embrace their natural bodies. Through vibrant imagery showcasing women of diverse shapes, the campaign conveys that all women are beautiful as they are, without the need for surgical alterations. Positioned outside a popular plastic surgery office, the bold message targets women considering cosmetic procedures, prompting them to reconsider their choices in favor of healthier, natural self-acceptance. This campaign advocates for a shift towards loving oneself, irrespective of societal pressures.

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Gina’s Interventionist Idea

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  1. Gina’s Interventionist Idea Gina El-Reedy

  2. My Sketch • SOURCES: • http://belldora.files.wordpress.com/2012/06/beauty-comes-in-all-shapes.jpg • http://1.bp.blogspot.com/-lgUDxO76cVw/TrQ9zVqXiiI/AAAAAAAAAd4/btdxieAAo5M/s1600/388559_272520562786050_153592064678901_793468_976333633_n.jpg

  3. SOURCE: • http://grossmanplasticsurgery.com/files/2010/11/New-office-front-door-416-N-Bedford-2.jpg

  4. Area Info • I am planning on posting it outside of a, hopefully popular, plastic surgeon in my area. • It will probably be a suburban area • People will typically want to drive there • I will try to post it on the wall of the building near the text “plastic surgery office”, or something similar, to make sure that people know what I am referring to

  5. Reasoning Part 1 • I wanted an image of women in lots of different body types portraying them all as beautiful women • This is because I want women going to a plastic surgeons office to know that they ARE beautiful and don’t need any of that • I also wanted to imply the way we are is fine! We can workout and take care of our health and we are fine just as we are.

  6. Reasoning Part 2 • I tried to make the colors bright so that it would stand out and be obvious to passerbys • I also tried to make the text and image relatively large for the same reasons

  7. Reasoning Part 3 • I wanted people to read the text quickly so it is literally one sentence • I also wanted to make sure they had a reason to think about it so I crossed out a word in the sentence to make the reasoning more obvious

  8. Target Audience • Any woman who is planning on going to a plastic surgeon for reasons not related to health or serious bodily issues (i.e. missing fingers etc.) • Race would probably be mostly africanamerican and white women but I think all women work well for this campaign • Class is obviously the typical middle/upper class woman due to the heavy cost of the surgery (in general) • Age would be anyone who is legally able to get plastic surgery done which I assume is 18+

  9. How Will They View It? • I am hoping that women will reconsider surgery upon seeing my interventionist piece • I assume that many will scoff at this idea due to the deeply ingrained beliefs that “we as women are imperfect and need to change” • I also think that some may reconsider their surgery and hopefully take more natural and healthy methods at looking their OWN best 

  10. THANK YOU! 

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