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Changes in the broadcast market and the impact on PSB

Changes in the broadcast market and the impact on PSB. Simon Terrington. Managing Director Human Capital, Media Strategy & Research. BBC. Channel 4. ITV. Five. Sky, NTL Telewest, Flextech, Discovery, MTV. Publicly owned. Publicly owned and subsidised. Privately owned. Privately owned.

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Changes in the broadcast market and the impact on PSB

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  1. Changes in the broadcast market and the impact on PSB Simon Terrington Managing DirectorHuman Capital, Media Strategy & Research

  2. BBC Channel 4 ITV Five Sky, NTL Telewest, Flextech, Discovery, MTV Publicly owned Publicly owned and subsidised Privately owned Privately owned Privately owned Publicly funded Advertising funded Advertising funded Advertising funded Advertising and subscription funded The broadcast ecology

  3. All 5 Channels -84% Religious -81% Children's -74% Arts -64% News/Weather -60% Documentaries -57% Hobbies/Leisure -56% Current Affairs -56% Drama:Series/Serials -55% Drama:Single Plays -54% Films:Made for TV -49% Films:Cinema -47% Entertainment -39% Music -36% Sport -26% Drama:Soaps Drop in share through the Dsat platform

  4. BBC ONE Children's -81% Arts -73% News/Weather -64% Documentaries -51% Hobbies/Leisure -49% Current Affairs -52% Drama:Series/Serials -51% Drama:Single Plays -53% Films:Cinema -45% Entertainment -47% Music -20% Sport -32% Drama:Soaps -10% Drop in share through the Dsat platform

  5. BBC TWO Arts -79% News/Weather -77% Documentaries -72% Hobbies/Leisure -66% Current Affairs -76% Drama:Series/Serials -67% Drama:Single Plays -68% Films:Cinema -68% Entertainment -60% Music -66% Sport -60% Drop in share through the Dsat platform

  6. ITV 1 Arts -82% News/Weather -56% Documentaries -48% Hobbies/Leisure -64% Current Affairs -53% Drama:Series/Serials -55% Drama:Single Plays -47% Films:Cinema -41% Entertainment -40% Sport -38% Drama:Soaps -35% Drop in share through the Dsat platform

  7. Channel 4 Religious -84% Arts -70% News/Weather -81% Documentaries -66% Hobbies/Leisure -59% Current Affairs -79% Drama:Series/Serials -71% Drama:Single Plays -74% Films:Cinema -59% Entertainment -55% Music -54% Sport -75% Drama:Soaps -2% Drop in share through the Dsat platform

  8. Five Arts -63% News/Weather -57% Documentaries -48% Hobbies/Leisure -45% Drama:Series/Serials -56% Films:Made for TV -54% Films:Cinema -47% Entertainment -52% Sport 35% Drama:Soaps -16% Drop in share through the Dsat platform

  9. Drop in share to main 5 channels when viewing through Sky Digital under 16 16-24 25-34 35-44 45-54 over 55 -48% -49% -50% -50% -53% -57% Drop in share through the Dsat platform

  10. -84% Religious -81% Children's -74% Arts -64% News/Weather -60% Documentaries -57% Hobbies/Leisure -56% Current Affairs Drop in share through the Dsat platform Young, well-off men Young, well-off Young Young men Men Young, less well-off men Men

  11. -91% My Favourite Hymns -85% Songs Of Praise -81% Channel 4 News -68% Panorama -66% Ten O‘Clock News -61% ITV News At Ten -58% Tonight With Trevor McDonald -55% Location, Location, Location -49% The Simpsons -49% The Autopsy -40% Friends -36% Changing Rooms -29% DIY SOS -19% Big Brother -18% I'm A Celebrity... Drop in share through the Dsat platform

  12. Change in share to main 5 channels when viewing through digital platforms Sky Digital Freeview 26% BBC ONE BBC TWO ITV1 Channel 4 Five S4C* -28% -29% -33% -37% -44% -45% -47% -62% -68% -88% -89% Source: BARB, peak time in Q1 2003 *S4C based on viewing in S4C region only Drop in share by digital platform

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