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ASAS KEUSAHAWANAN MGM3180

ASAS KEUSAHAWANAN MGM3180. Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my. Evaluation. Assignment – 70 % (2 major assignment) Mid term – 10% Final Exam – 20%. Assignment-70%. First assignment

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ASAS KEUSAHAWANAN MGM3180

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  1. ASAS KEUSAHAWANANMGM3180 Dr Mass HareezaAli Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

  2. Evaluation • Assignment – 70% (2 major assignment) • Mid term – 10% • Final Exam – 20%

  3. Assignment-70% First assignment Written activities (report) as entrepreneur (base on internship) – 35% (due:2 weeks before final exam)

  4. Second assignment • Business proposal – 35% (due: 2 weeks before final exam) • Group/individual

  5. Internship Search and attached yourself to one particular small/medium size organisation Most important things – their willingness to participate and cooperate with you in completing the four weeks Come out report on the activities and at the end with some suggestion for improvements Use your creativities – photo, map, questionnaire design, etc

  6. Business Proposal Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal

  7. Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix

  8. Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

  9. Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

  10. Mid term Exam only 10 % Chapter 3 only: Creativity, innovation and entrepreneurship Three short questions

  11. Final Exam 20% (Schaper’s, third edn.2010) Covered chapter 3 and 5 only Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business All 5 long questions Current issues in entrepreneurship

  12. Important Dateline for submission Test and exam Kelasmaya All the best

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