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Client Acquisition: Best Practices Locally and Online

Client Acquisition: Best Practices Locally and Online. Nancy Strojny , Chapter Chair, Portland (ME) Ted Ostrem, Assistant District Director, SE Illinois. SCORE Marketing: An Overview. Bridget Weston Pollack Director, Marketing and Communications. Who Is T he M arketing T eam?.

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Client Acquisition: Best Practices Locally and Online

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  1. Client Acquisition: Best Practices Locally and Online Nancy Strojny, Chapter Chair, Portland (ME) Ted Ostrem, Assistant District Director, SE Illinois

  2. SCORE Marketing: An Overview Bridget Weston Pollack Director, Marketing and Communications

  3. Who Is The Marketing Team?

  4. “We Need To Get The Word Out About SCORE.”

  5. Our Audience Reach Is Up To 6.5 Billion Radio Television Online and Print

  6. “How is National Getting Clients To My Chapter?”

  7. Attracting Clients With Great Content & Cross-Selling Mentoring

  8. “How Can You Help Us Market Our Local Chapter?”

  9. Client Acquisition: Best Practices Locally and Online Nancy Strojny, Portland, ME Ted Ostrem, SE Illinois

  10. Building Alliances • Take a 360 view of your local market • Identify key influencers in your community • Universities • Banks • Tech Centers • Business Incubators • SBA, SBDC, WBC, EDCs • Chambers • Rotaries • Career Centers

  11. Building Alliances • Develop action plan to build SCORE brand awareness • Develop a FAQ piece to leave with each organization • Invite local partners to speak at Chapter meetings to build knowledge about SCORE • Develop process to include the WIIFM for alliances

  12. Attracting In-Business Clients Workshop Development with Relevant Topics Social Marketing (Facebook, LinkedIn) Web Site Development Trademarks and Branding Quick Books 101 Buying or Selling a Business Word-of-mouth Keep your “antennae” up Talk to people in your community and other networking groups about SCORE

  13. Attracting In-Business Clients Business Roundtables Topics that participants decide Best practice sharing Consider a strategic partner Chambers which are in-business members PR Efforts Blogging and PR using success stories Submit articles to your local newspaper

  14. Conversion Strategies: From Workshops to Mentoring Clients • Complete 641 for each attendees • Constant Contact email marketing with links for online sign up • Success Stories on workshop walls • Identify participants and their business at start of workshop • Volunteers attend workshops to build credibility and relationships

  15. Takeaways • Who can you invite to be a SCORE alliance partner? • How can you make your chapter more visible in one way? (New audience, new outlet?) • What one strategy can you add to convert workshop attendees to mentoring clients? • Get your SCORE Marketing Cookbook to help with your strategic efforts today at the Marketing Booth!

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