Question With the person sitting next to you: How would marketing efforts differ for these two types of cameras and customers?
Who are you marketing to? • Target Market • The group of people most likely to become customers
Market Segmentation How companies differentiate between different target markets Break groups of people into segments Tailor Marketing Mix to the group of people.
Demographics Age Race Gender Income Location Education Level Etc.
The Product Mix Looking at the different company product lines that target specific markets Reach – how many people companies can target within each product line
Classwork: Choose 1 Company and 4 products in their product line What are some of the differences between