Product Mix

1. Product Mix Planning for success with your product mix

2. What is Product/Service Planning The process of planning and implementing strategies to obtain, develop, maintain and improve a product or product mix .

3. Product Mix • All of the products/services offered within a business

4. Role of Product Service Planning • generating and screening ideas for a product/service • developing and testing the product/service introducing the product/service to consumers • evaluating consumer acceptance of the product/serviceimproving the product/service to meet consumer needs and wants.

5. Product Line • A group of closely related products manufactured or sold by a business Example: ADIDAS Men’s Outerwear is a product line

6. Product Item • A specific model, brand, or size of a product within a product line ADIZERO F50 X-TRX SG CLEATS

7. Product Width • The number of different product lines a business manufactures/sells OR the products a company produces separated into different categories Accessories Outerwear Shoes

8. Product Depth • The number of ITEMS offered within each product item. • Also deals with the number of different versions of a product • Example: varieties of toothpaste Men's Outerwear

9. Falcon’s Nest Product Mix of Tee Shirts Product Line- Tee-Shirts Short Sleeved; Long Sleeved; Ladies Cut Product Item- Gildan Short Sleeved Tee Shirt; Falcon Head Logo Product Width - Gildan; MV Sport; Jerzee Product Depth- Falcon Head, FALCONS, Bling, Logo Outline; Orange, Navy, White, Gray; Sizes S-2X

10. Activity • Select 2 Product Lines & apply: • Product Width & Product Depth • 50 Points