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Sales and Marketing Plan

Sales and Marketing Plan. Hotel Name. This sample sales and marketing plan is provided as an example only. You are responsible for determining and implementing a sales and marketing plan that is appropriate for your circumstances and that complies will all applicable laws. Executive Summary.

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Sales and Marketing Plan

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  1. Sales and Marketing Plan Hotel Name This sample sales and marketing plan is provided as an example only. You are responsible for determining and implementing a sales and marketing plan that is appropriate for your circumstances and that complies will all applicable laws.

  2. Executive Summary • Mission Statement: • Hint: Use this area to formally summarize the aims and values of your hotel Insert hotel image here

  3. Competitive Analysis *Please rank on a scale on 1-10 (1 being the worst ranking & 10 being the best ranking). **Total all ranks for the total ranking.

  4. My Hotel SWOT Analysis Insert hotel logo here

  5. Competitor #1 SWOT Analysis Insert hotel logo here

  6. Competitor #2 SWOT Analysis Insert hotel logo here

  7. Competitor #3 SWOT Analysis Insert hotel logo here

  8. Competitor #4 SWOT Analysis Insert hotel logo here

  9. Market Analysis • Market Geographics: • Hint: Use this area to describe the geographic characteristics of your market/city • Market Demographics: • Hint: Use this area to describe your market/city population’s age, marital status, race, etc. • Market Psychographics: • Hint: Use this area to describe your market/city population’s general values, attitudes, buyer’s habits, etc.

  10. Market SWOT Analysis

  11. Target Audience #1 Corporate Segment

  12. Corporate Accounts Top 10 Corporate Accounts

  13. Corporate Accounts Top 10 “Wish List” Corporate Accounts

  14. Objective & Action Item #1 Corporate Segment Objective: Write your goals for reaching this segment and how you are going to measure your success.

  15. Target Audience #2 List the Segment Here

  16. Objective & Action Item #2 Segment #2 Objective:

  17. Target Audience #3 List the Segment Here

  18. Objective & Action Item #3 Segment #3 Objective:

  19. Target Audience #4 List the Segment Here

  20. Objective & Action Item #4 Segment #4 Objective:

  21. Sales & Marketing Budget

  22. Future Sales & Marketing Actions Year Two Objectives Year Two Actions

  23. Future Sales & Marketing Actions Year Three Objectives Year Three Actions

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