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2.4 The Media and Commercialism

2.4 The Media and Commercialism. PURPOSE : To recognize that media are constructed for commercial purposes. 2.4 The Media and Commercialism. Answer the questions on page 118 with your best guess.

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2.4 The Media and Commercialism

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  1. 2.4 The Media and Commercialism PURPOSE: To recognize that media are constructed for commercial purposes

  2. 2.4 The Media and Commercialism Answer the questions on page 118 with your best guess. 1. 18 minutes (http://www2.simsberkeley.edu/research/projects/how-much-info/broadcast.html). 2. 128 pages (wired.com) • 3. 16 minutes (http://www2.sims.berkeley.edu/research/projects/ how-much-info-2003/broadcast.htm#facts). • 4. $6 billion (http://investor.google. com/fin_data.html). • 5. 52 % (http://www.ausport.gov.au/fulltext/1998/cjsm/v2n3/mccarthyirwin23.htm)

  3. 2.4 The Media and Commercialism Product placement is when a product is intentionally shown in a movie and/or on TV. • Why would companies place products in this manner? • Are you influenced to buy this product after you have seen it in a movie or on TV?

  4. 2.4 The Media and Commercialism • Read Branded • Use the SOAPSTonestrategy with the reading as a think aloud to identify and analyze the important elements. • Identify the SOAPSToneelements in the My Notes section on page 119. ***Pause periodically to check your understanding of the reading.***

  5. 2.4 The Media and Commercialism • Quiz: Complete paragraph describing concerns you have with commercial media. • Homework: Bringto class a one-page print ad from a newspaper or magazine that features a man or a woman.

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