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Bubba’z Mobiles Presentation

Bubba'z Mobiles offers a unique branding approach to attract young customers aged 16-25. Its distinct logo, featuring a small droid surrounded by fire, enhances brand recognition, enabling easy search and discovery. This small business plans to compete with established brands like Carphone Warehouse and Nokia, with a high-street store location. To support growth, they will utilize business loans or investor funding for essential startup costs while implementing a comprehensive marketing strategy across various media platforms, including TV and digital.

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Bubba’z Mobiles Presentation

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Presentation Transcript

  1. Bubba’z MobilesPresentation By Alan Auchterlonie

  2. Branding and Benefits • Is a major part and an effective strategy • Comes with legal and legalisation issues • The benefits is that customers can recognise the brand • So they can search and find the brand easily

  3. Logo Designs and Brand

  4. Logo Designs and Brand • Bubba’z Mobiles logo is a small droid with fire around it • Bubba’z Mobiles is a unique name that was made up for this company • Bubba’z Mobiles is a small business that sells mobile phones

  5. Company • Bubba’z Mobiles is a store that sells mobile phones • They are looking to sell mobiles to an average age group (16-25) • They will have a store on the high street

  6. Competitors • The competitors for selling mobile phones are: • Carphone Warehouse • Phones4U • Nokia • Motorola • The Link • Mobile Direct

  7. Business and Financial PlanStart-up Capital • Is where your company can go for help to start a new business • They offer money to help for financial needs • The money is used for items such as: office space, permits, licenses, inventory, product development and manufacturing • You can go to a bank in form of a business loan as you would pay monthly instalments until fully paid • Or you can go to an investor who would ask for a percentage of your company

  8. Business and Financial PlanBusiness Plan • A business plan will give details on how the business is going to achieve their goals • They will lay out a plan for marketing, financial and operation viewpoints • It will include descriptions on its services and products and how to achieve goals • A plan that includes overall budget, current and projected financing, market analysis and marketing strategy approach

  9. Business and Financial PlanFinancial Forecast • Financial Forecast is to plan for the future • We use models and statistical data to predict our profits

  10. Business and Financial PlanFinancial Forecast • Provides the means to express goals and priorities and to ensure that they are internally consistent • Cash flow is basically the movement of funds in and out of your business • You should be tracking this either weekly, monthly or quarterly

  11. Business and Financial PlanContracts and Schedules • The contract is what obtains all legal documentation • Must have the agreed schedule date • Terms and conditions • Obtain some basic contract details • Obtain the costs for the project

  12. Marketing Communication • Comes in a few different media types • All depends on what sort of product your trying to put across on how to approach the media • The media types are Print, TV and Radio, Direct Mail and Digital • For your company I would recommend TV Media and Digital Media • As you can show on how the product looks and feels • My opinion you could have people in superstores to sell the product • Or you can give good promotion offers

  13. Thanks for listening

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