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WAL-MART

WAL-MART. By Samantha Peel, Fen Liu, Yun Heng(Lisa) Huang, Stephen Yee. Industry Background. The BIG Three: Wal-Mart Kmart Target. Partnering. Post WWII. Early 1960s. 1970s. 1980s. 1990s. 2000s. Company Background. Origin of company Company’s goals and objectives

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WAL-MART

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  1. WAL-MART By Samantha Peel, Fen Liu, Yun Heng(Lisa) Huang, Stephen Yee

  2. Industry Background The BIG Three: Wal-Mart Kmart Target Partnering Post WWII Early 1960s 1970s 1980s 1990s 2000s

  3. Company Background • Origin of company • Company’s goals and objectives • Executives’ unique background

  4. Current Outlook of Wal-Mart Financial Analysis Supplier Environment Customer Environment Competitor Environment

  5. Porter’s Competitive Forces Model

  6. Cost Reductions Economies of Scale Volume Sales Cost-Cutting Technologies Lower Prices Market Share Discount-Pricing Philosophy Pass on Savings Every Day Low Prices (EDLP) Cost-Leadership Strategy

  7. IT/IS and the use of RFID • IT/IS of Wal-Mart • Use of RFID tracking systems

  8. Strengths Brand Equity Market Share Social Responsibility Actions Weaknesses Bad Publicity Lack of Customer Service Hate Web sites SWOT – Internal Analysis

  9. SWOT - External Analysis • Opportunities • Europe, Asia, Latin America • Threat • Competitors • Labor issue

  10. Future Outlook • New store openings in 2005: - 40-45 new Discount Stores - 230-240 new Super Centers - 5 new distribution centers • Still have room to grow in the domestic and international market.

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