10 Important 2019 SEO Trends You Need to Know

1. 10 Important 2019 SEO Trends You Need to Know

2. INDEX 1. Understand Your Audience & User Intent 2. Go Beyond Google Search 3. Structured Data Markup Is Key 4. Create Exceptional Content 5. Increase Expertise, Authority, Trustworthiness 6. Invest in Technical SEO 7. Win with On-page Optimization 8. Get Ready for Voice Search 9. Watch Machine Learning 10. Optimize for Featured Snippets & Other Google SERP Features

3. 1. Understand Your Audience & User Intent Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019, according to our experts. “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift.

4. 2. Go Beyond Google Search “If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things,” Krum said. “Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.”

5. 3. Structured Data Markup Is Key “Contextual relationships between topics and behaviors, supported by structured markup, is the critical trend we need to start understanding, testing, and implementing for 2019,” Sherman said. “Using information architecture, tags, metadata and more recently, structured markup, we’ve had the ability to give search engines signals to understand this topical and supportive content structure.”

6. 4. Create Exceptional Content Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital.

7. 5. Increase Expertise, Authority, Trustworthiness Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019.

8. 6. Invest in Technical SEO Some key areas of focus on the technical side of SEO will be: Speed: JavaScript: Progressive Web Apps (PWAs) https://www.searchenginejournal.com/seo-trends/281053/#close

9. 7. Win with On-page Optimization “We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright said. “Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.”

10. 8. Get Ready for Voice Search Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015. Well, is this year the year of voice search? Once again, not quite.

11. 9. Watch Machine Learning “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said. “Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.”

12. 10. Optimize for Featured Snippets & Other Google SERP Features In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.”

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