2019 Search Engine Optimisation Trends You Need to Know About

1. 2 0 1 9S Search earch E Engine About ngine O Optimisation ptimisation Trends You Need to Know As a business owner you need to keep your finger on the pulse when it comes to driving your business forward and achieving success. Search engine optimisation (SEO) has become an essential technique in all online marketing to ensure the best end results. Search engine optimisation is a process which involves a number of techniques to help companies rank well with the top search engines. This ensures that when a potential client searches online, your business is one of the first names that they will see. As a result your brand visibility is increased, your website traffic is boosted and your conversion ratings are improved. The first trend for 2019 is to know your audience. You wouldn't think this as the most important trend happening in the search engine optimisation world right now. The fact is that the top search engines focus on their users experience and want their users to find what they are looking for when using their platforms, therefore having a good understanding of your audience can help you identify what keywords they could use and what would interest them, what will get them to visit your website. It's important you think past Google. There are other search engines and of course there is the user. Rather than focusing on search engines when it comes to your SEO campaign, you should focus on the user. This means ensuring that they can get to your site with ease, there are no broken links and that your site is easy to move around on, which can increase how long each visitor stays on your site.

2. Content is king. Your content should be informative, interesting and relevant. It's important that your content always provides your user with value. Your user is searching online to find specific information or a specific product. Ensure you provide the valuable content your users need to grow your brand credibility in the long run. It's important that you increase your authority in your industry this year. One of the top trends when it comes to search engine optimisation in 2019 is that you boost your authority, building a solid reputation with the search engines and driving more traffic to your website. Link building is an excellent way to achieve this. External link building is driving traffic from other sources to your site. Technical SEO has become even more important than ever before. We have busy lives, juggling home and work and we don't have the time to spend hours searching for information or a product. We expect to find what we are looking for quickly and easily. This is why your technical SEO, such as your page speed and navigation is so important to your users experience and your own success. A website that takes 0.5 seconds too long to load can result in a high conversion rate loss with a high volume of your potential clients moving on to competitors with no intention of visiting your website again in the future. Something you want to avoid at all costs. Focus on your page speeds and site navigation to ensure the best user experience.

3. While you spend a lot of time focusing on your search engine optimization, one of the trends for this year is on page optimisation. Focus on your content and optimizing your pages to help search engines rank them accordingly and help you reach a wider audience. In addition to this, you want to start focusing on voice search. With mobile devices now driven more and more by voice, you need to change the way you conduct your search engine optimisation campaign. A good example is the way we type is different to the way we speak, therefore we should focus on helping our clients with carefully “voice SEO” focused keywords. The final tips for this year is to continue paying close attention to your local and mobile SEO efforts to ensure the best end results. Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/