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Strategic Communications Plan. Board Work session – Part II. Phil Giaramita Public Affairs and Strategic Communications Officer September 27, 2012. Strategic Communications Plan Purpose. Create awareness and support for division’s vision, mission, goals and values
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Strategic Communications Plan Board Work session – Part II Phil GiaramitaPublic Affairs and Strategic Communications OfficerSeptember 27, 2012
Strategic Communications PlanPurpose • Create awareness and support for division’s vision, mission, goals and values • Strengthen operational effectiveness • Promote division’s public information responsibilities • Enhance two-way communications channels to inform improvements
Strategic Communications PlanOutreach Efforts • Key advisory groups • New web site and other technologies • Community conversations
Strategic Communications PlanSWOT (Strengths, Weaknesses, Opportunities, Threats)
Strategic Communications PlanDifference Between Communications and Strategic Communications
Strategic Communications PlanBenefits • Discipline and consistency • Broaden audiences and audience participation • Identify and use all available resources • Align communications, operations, and strategy
Strategic Communications PlanOutcomes • Unified team approach throughout organization • Enhanced community participation in critical issue decisions • Involvement of multiple community partners to enhance citizen, workforce and college readiness • Increase in resources available to teachers, students and families