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Cloud Computing for the Enterprise Sam Charrington, VP Product Management & Marketing Michael Groner, Founder &

Cloud Computing for the Enterprise Sam Charrington, VP Product Management & Marketing Michael Groner, Founder & Chief Architect Tuesday, October 14, 2008. Problems Joining the Webinar ? Email marketing@appistry.com for assistance. Agenda. What is cloud computing?

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Cloud Computing for the Enterprise Sam Charrington, VP Product Management & Marketing Michael Groner, Founder &

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  1. Cloud Computing for the EnterpriseSam Charrington, VP Product Management & MarketingMichael Groner, Founder & Chief ArchitectTuesday, October 14, 2008 Problems Joining the Webinar? Emailmarketing@appistry.com for assistance

  2. Agenda • What is cloud computing? • Market evolution & related technologies • Types of clouds • Why cloud computing for the enterprise? • How to get started • Q&A

  3. This Just In: Cloud Computing is Here!

  4. Cloud Computing is… “Cloud computing is a model for delivering IT infrastructure, applications, and data that shifts the emphasis from stand-alone silos to pooled, shared resources, dynamically allocated among various tasks and accessed via a network.”

  5. Cloud Characteristics Cloud offers an emerging best practice for infrastructure & application delivery based on the Google/Amazon model: • Multitenant • Incrementally scalable • Agile & adaptive • Reliable and fault-tolerant • SLA-driven • Programmable & API accessible • Virtualized A “Google-Like” Platform for Applications

  6. Commoditization Internet Delivery Virtualization Grid Computing SOA Data Center Automation What is Cloud Computing Anyway??? Cloud Computing is the evolution and convergence of many seemingly independent computing trends: • SaaS, PaaS, IaaS, XaaS • Utility Computing • Distributed Computing • Web 2.0 • IT Outsourcing • Storage

  7. Related Technologies Cloud Computing takes from the best of these offerings to provide a new style of computing

  8. Cloud Ecosystem: Public Clouds Public Cloud • Public Clouds • Provided by 3rd parties for individual, corporate use • Easy to acquire • Cost effective • No capital outlay Enterprise

  9. Cloud Ecosystem: Virtual Private Cloud Virtual Private Cloud Public Cloud • Virtual Private Clouds • 3rd party clouds, or segments of the Public Cloud with additional features for security, compliance, etc. • HIPPA • SOX • PCI Enterprise

  10. Cloud Ecosystem: Private Cloud Virtual Private Cloud Public Cloud • Private (Internal) Clouds • Extension of virtualization • Capital, ops efficiencies • Some applications, data can’t/won’t leave the enterprise External Internal Private Cloud Private Cloud Enterprise

  11. Cloud Computing Pyramid App CloudApplication SaaS Platform PaaS Cloud Infrastructure IaaS

  12. Types of Cloud Computing • Stack-Specific Providers • E.g. Force.com, EngineYard, Google AppEngine, AWS • Compute and Storage • On-demand/Utility • E.g. Amazon EC2, GoGrid • Cloud Application Platform • • E.g. Appistry EAF • • Shared x86 Server Pools • • Virtualization • • E.g. Dell, VMWare, Citrix • App Platform Infrastructure

  13. Platform vs Infrastructure After a few hours, the fog of hype starts to lift and it becomes apparent that the clouds are pretty much shared servers just as the Greek gods are filled with the same flaws as earthbound humans. Yes, these services let you pull more CPU cycles from thin air whenever demand appears, but they can't solve the deepest problems that make it hard for applications to scale gracefully. Many of the real challenges lie at the architectural level, and simply pouring more server cycles on the fire won't solve fundamental mistakes in design.

  14. Applying Cloud Characteristics:Infrastructure vs. Platform

  15. How Cloud Works: Emerging Cloud Stack Commodity Infrastructure • x86 has won! • Linux, Windows • High-density, shared pools of servers • Server virtualization for encapsulation, automation Cloud Infrastructure Management • VM orchestration and bare-metal server provisioning • Infrastructure monitoring and management Cloud Application Platform • Application virtualization enables elastic scalability • Application deployment, management and monitoring • Simplified development model for the cloud • Provide cloud services to apps • Applications & Services Cloud Application Platform Cloud Infrastructure Management Commodity InfrastructureVirtualized or Bare-Metal

  16. Why Cloud for the Enterprise? CompetitiveAdvantage Capability Agility • Faster time-to-market • Better/faster decisions • “Competing on Analytics” • Scale to meet market demands • Start small, reduce risk • Shift resources on-demand CloudBusiness Case • Do more with commodity • Increase infrastructure utilization • Utility acquisition • Increase operational automation • Reduce deployment cost • Decrease power consumption CapEx OpEx Cost Savings

  17. Case Study:Private Cloud for Logistics Applications • Customer: • Leading Transportation Services Provider Worldwide • 2+ Million Stops • 60,000 Employees • 2,000 Developers • Application: • Large-scale mission-critical logistics applications Data Process Result • Challenges: • Bringing strategic application to market quickly • Supporting existing application code • Ensuring predictable request execution • Results: • Proof-of-concept application deployed in days • Predictably processes all shipments in required timeframe • Application to save tens of millions of dollars per year • Migrating additional applications into shared environment

  18. How to get started? • Align with existing initiatives • Virtualization efforts • “Green” initiatives • Cost-reduction efforts • Inventory applications for “cloud-readiness” • Large-scale applications • Bursty applications • Green-field applications • Convene a task force to migrate 1-3 applications • Architect, Developer, Operations

  19. Why Appistry? • Appistry provides a “Cloud Application Platform” for enabling highly scalable cloud computing services/applications • Proven platform provides scalability/reliability while: • Decreasing time-to-market • Dramatically simplifying development efforts • Reduced architectural complexity & project risk • Reducing infrastructure & operational cost

  20. Industry Recognition “Fresh, radical and powerful technology aimed at meeting the needs of highly demanding business problems.” • Cool Vendor in Application Platforms and SOA • Visionary: Application Platform Magic Quadrant “Vendors such as Appistry are offering software tools and architecture to enable firms to build Cloud IT architectures without the handcrafting that Web giants such as eBay or Yahoo! resort to.” • InfoWorld 100 Most Innovative Solutions Award • 2007 – GeoEye • 2005 – Sprint Recognized Leader for Innovative Cloud Application Platform

  21. Additional Resources • Appistry EAF Community Edition • Download Free from http://www.appistry.com/developers • Interested in Appistry EAF on GoGrid/Skytap/EC2 • Contact Us • Cloud Computing for the Enterprise White paper

  22. For More Information Sam Charrington <sam@appistry.com> http://www.appistry.com/blogs/samhttp://twitter.com/samcharrington Michael Groner <michael@appistry.com> http://www.appistry.com/blogs/michaelhttp://twitter.com/msgroner General Enquiries info@appistry.com 1-888-APP-0111 (1-888-277-0111)

  23. Question & Answer Please submit your question to the organizer in the QA panel located on the right hand side of your screen

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