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How to Create a Persuasive Resume

How to Create a Persuasive Resume. Business Communication, MGT309 University of North Carolina at Greensboro. Writing that Works (2010). Oliu, Brusaw , & Alred. Hook, Salting & Emotional Word Pictures.

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How to Create a Persuasive Resume

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  1. How to Create a Persuasive Resume Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred

  2. Hook, Salting & Emotional Word Pictures

  3. A great hooksuccessfully takes your mind out of the past or future and hooks you right into the moment and into the conversation. Now I’ve got your attention. Hook

  4. Ever heard, “You can lead a horse to water, but you can’t make him drink?” Scott says, that you can make him drink. Just feed him a few oats beforehand and put lots of salt on the oats. Why? Because salt makes you thirsty! Salting

  5. An emotional word picture is a word, a statement, or a story that creates an instant picture in listener’s minds that clarifies what you are trying to say and implants a feeling into their emotions. Emotional Word Pictures

  6. 6 Principles of Persuasion

  7. Action: Uncover the real similarities and offer genuine praise. • Win friends • People stand physically closer to one another after learning they shared political beliefs & social values. • Establish the bond early and it will carry you forward. Liking – People like those who like them.

  8. Action: Give what you want to receive. • Smile at someone, watch them smile back. • Managers can elicit the desired behavior from coworkers & employees by displaying it first. Whether it’s a sense of trust, a spirit of cooperation, or a pleasant demeanor, leaders model the behavior they want to see in others. Reciprocity – People repay in kind.

  9. Action: Use peer power whenever it’s available. • Social creatures that we are, human beings rely heavily on the people around them for cues on how to think, feel & act. • Persuasion can be extremely effective when it comes from peers. • Again, influence is often best exerted horizontally rather than vertically. Social Proof – People follow the lead of similar others.

  10. Action: Make their commitments active, public & voluntary. • Take a stand and stick to it. • Once spoken out loud or written (made explicit), it’s more powerful. • So be verbal and publicly visible. Consistency – People align with their clear commitments.

  11. Action: Expose your expertise; don’t assume it’s self-evident. • “Believe an expert.” That may or may not be a good advise, but it’s what we do. • Leaders are to ensure they establish their own expertise before they work to influence. • Display your awards & credentials. • In a social engagement, lightly touch on your experience in a natural way. Authority –People refer to the experts.

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