1 / 27

21 Ways to Attract Customers with Magnetic Content

21 Ways to Attract Customers with Magnetic Content offers an extensive list of ideas for giving your website the power to pull in an audience and engage, inspire and bring them back.

barryjfeldman
Télécharger la présentation

21 Ways to Attract Customers with Magnetic Content

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WAYS TO ATTRACT MAGNETIC CUSTOMERS WITH CONTENT

  2. Magnetism. The force of attraction. Your website— the HQ of your marketing— must have attractive power • Power to “pull” visitors in • Power to keep them there • Power to inspire sharing • Power to bring them back

  3. Content marketing Content marketing The process of creating and delivering valuable content to your target customers.

  4. More content marketing, more growth. On average, B2B marketers employ eight different content marketing tactics 90% expect to grow their business through content marketing Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers

  5. [1] Stories Tales must be told Discoveries Anecdotes Case studies Interesting experiences Live and learn Historical context 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  6. [2] Comparisons For better or worse Product vs. product Before & after He said, she said Old way, new way Pros & cons 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  7. [3] Mistakes No-no’s you need to know Things to avoid Ways to fail Dangers Myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  8. [4] Interviews Let someone else get a word in Interview an expert Round-up opinions Man on the street Ask your audience Client point of view 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  9. [5] Instructions Teach me something How to’s Shortcuts “Secrets” Tutorials Recipes 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  10. [6] Demonstrations Show and tell time Video lesson Product in use Screen shots Highlights Test results 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  11. [7] Examples Play a few bars Types Photos Best of’s Worst of’s Proven ideas 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  12. [8] Stupid truths Brilliantly obvious “Yogi” quotes Believe it or not Oxymorons Ironic truisms Surprises 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  13. [9] Exposés Got some good dirt? Scandals Secret plots Lies Reckless reporting Busts 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  14. [10] Threats Proceed with caution Bad advice Dangerous territory Outdated ideas Upcoming changes New rules 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  15. [11] Findings Look what I found! Test results Research Solutions Rare footage Busted myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  16. [12] Familiar references Borrowed interest Celebrity connections Historical milestones Fact meets fiction Events & occasions Places 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  17. [13] Scores Got some game? Competitions Rankings Financials Recaps World records 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  18. [14]Reasons What do you think? Why to do things Don’t waste your time with... Considerations Justifications Explanations 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  19. [15] Humor The best medicine Funny stories Satire Jokes & riddles Bloopers Life... 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  20. [16] Applications How do you use this thing? Creative use cases Different combinations Varieties Real world examples 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  21. [17] Quotes It’s been said... Famous quotes Famous people Foot-in-the-mouth Panel interviews Words of wisdom 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  22. [18] Opinions Everybody’s got one Reviews Opposing views Editorials Proposals 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  23. [19] Lessons Learn something new Wrong & right Profiles of pros Experiments Glossaries Best practices Good habits 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  24. [20] News Now hear this... Breaking stories Opinion pieces New products Events Trends Sports angles 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  25. [21] Lists Numbers rule Tips Ideas Sequences Must-haves Alternatives Name it & number it 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETICCONTENT

  26. Content marketing TURNITON

  27. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra- magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I wrote this stuff for you. ‣ Free pointers at Feldman Creative ‣ Barry’s blog ‣ Additional SlideShare resources ‣ Articles on Social Media Today

More Related