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Engagement

Learn how to build your reputation, brand, and loyal brand advocates by engaging people across the expanding variety of channels.

barryjfeldman
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Engagement

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  1. engagement How to create a love affairbetween your brand and your buyers

  2. engagement∞ Building your reputation and brand depends on engaging people across an ever-expanding variety of channels.

  3. it’s a big deal♡ Engaged customers buy your products, follow your brand, and share their passion with their friends. All you need is love.

  4. optional...?☢ Hardly. If you don’t engage customers, your competitors will. Apathy kills.

  5. emotion☍ Engagement can be measured by the intensity of the connection a customer makes with your brand. The heart of the matter: an emotional connection is all-important.

  6. ♨ but... Lovers are fickle Rewards are expected The bad outweighs the good We have different wants Itches must be scratched now The flame needs fuel

  7. love doctors...☤ bring on the An anthropologist, psychologist and neuroscientist walk into a bar... No joke.

  8. anthropologist☤ Dr. McCraken “Some brands are like that guy at the party who’s had too much to drink and just keeps talking; you can just see this circle form around him as people start to back away. Moving to engagement is about being responsive, nuanced, customized, companionable and playful.”

  9. More McCraken...☤. “Empathy is hard-wired into the human species... You can engage with people’s empathy. Empathy means people will follow you anywhere.”

  10. psychologist☤ Dr. Oliver Oullier “Brands need to create a connection that brings people back—something in addition to the product itself. They must spark the imagination of the consumer... If people feel they are involved in a product and their voices are being listened to there will be more willingness to continue buying and participating.”

  11. More Oullier...☤ “The brandmust be a mirror of what people are thinking... In a world where consumers have never been so informed and so volatile in their decisions and preferences, storytelling makes engagement sustainable.”

  12. neuroscientist☤ Dr. Thomas Zoega Ramsoy “Co-creation and community invite the customer inside, so they can influence and co-create products, services and brands. This can be used as a barometer for levels of loyalty and engagement.”

  13. “I’m just a love machine and I don’t work for nobody but you.” ♡ connecting your brand & your buyer ? ~ William Griffin & Warren Moore, The Miracles

  14. the elements of engagement Are you feeling it? connecting your brand & your buyer ? with your customers. Following are the tricks to forging hot and heavy relationships

  15. access Your customers have choices and are likely to make the one that is less time-consuming, easy and An essential element of engagement: connecting your brand & your buyer ? convenient.

  16. aesthetics An essential element of engagement: People gravitate to the stuff that looks good. Be attractive. connecting your brand & your buyer ?

  17. An essential element of engagement: association People relate to what they know and base their decisions on things they associate and feel comfortable with. connecting your brand & your buyer ?

  18. belonging An essential element of engagement: We’re social animals. Aim to be welcoming. Think tribal. connecting your brand & your buyer ?

  19. desire You have wants. Your customers have wants. Satisfy them. An essential element of engagement: connecting your brand & your buyer ?

  20. empathy Engaged companies get this: people relate to other peoples’ situations. Offer a An essential element of engagement: connecting your brand & your buyer ? reason to care or someone to care about.

  21. An essential element of engagement: enhancement Everyone is competitive. Everyone wants to improve. Can you help them? connecting your brand & your buyer ?

  22. escape Everyone relishes a break from reality. Be their transportation. Offer An essential element of engagement: connecting your brand & your buyer ? opportunities to escape.

  23. experience Good or bad, everyone connects with their memories. Call upon the good ones or An essential element of engagement: connecting your brand & your buyer ? introduce ways to avoid the bad ones.

  24. following We’re all looking for leaders and tend to feel more comfortable when we join An essential element of engagement: connecting your brand & your buyer ? the crowd. Consensus is a powerful principle of persuasion.

  25. integrity An essential element of engagement: People seek consistency. Build trust by being honest and keeping your promises. connecting your brand & your buyer ?

  26. intrigue An essential element of engagement: Ambiguity... suspense... fear... An incomplete picture sparks curiosity. It’s engaging. connecting your brand & your buyer ?

  27. An essential element of engagement: involvement We share a fundamental need for control and value things in which we have invested our connecting your brand & your buyer ? time, effort and energy.

  28. meaning An essential element of engagement: Our quest for purpose or meaning drives our behavior. connecting your brand & your buyer ?

  29. newness Serious attention getter: something new or original. We tend to look into this An essential element of engagement: connecting your brand & your buyer ? sort of thing.

  30. An essential element of engagement: pleasure connecting your brand & your buyer ? Please, please your peeps.

  31. respect Recognize effort. Recognize accomplishment. Recognize common goals An essential element of engagement: connecting your brand & your buyer ? and shared values.

  32. Wendy Lea, Inc. $ Companies that engage with customers via social media have more loyal customers Customers who engage with a brand online report spending 20% to 40% more on that brand’s products. 70% of Americans are willing to spend an average of 13% more with companies who they feel provide above-par customer service “The New Rules of Engagement”

  33. engage “This is our time to engage! In doing so, it is your declaration of independence from the shackles that have bound us to hollow and vain marketing techniques of yesteryear.” Brian Solis, from “Engage”

  34. “In order to be heard, we have to communicate as though we were speaking person-to-person with our customers.” engage Brian Solis, from “Engage”

  35. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I created this stuff for you. ? Free pointers at Feldman Creative Barry’s blog: “The Point” Educational SlideShare resources Features at Social Media Today Posts & podcasts at Content Marketing Institute Special thanks for inspiration and ideas to: Canvas8 Weber Shandwick Brian Solis, author of “Engage” Wendy Lea, Inc. contributor ✓ ✓ ✓ ✓

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