The eBook is the Stud in Your Content Marketing Stable - PowerPoint PPT Presentation

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The eBook is the Stud in Your Content Marketing Stable

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  1. The eBook is the Stud content MARKETING Stable IN YOUR BY FELDMAN CREATIVE

  2. theTop 3 FOR content MARKETers* 1. Producing enough content 2. Producing content that engages CHALLENGES 3. Lack of budget$ *2013 B2B Content Marketing Benchmarks, Budgets and Trends from Content Marketing Institute & Marketing Profs

  3. more productivity>> repurposing QUALiTY content OVERCOMES THESE cHallenges more pages, more media plays, more content,

  4. AN EBOOK IS... a series of related articles... a portfolio... an industry roundup... stories... a whitepaper-like tutorial {usually with a more pictorial style} AN eBook IS A freeBooK USUALLY

  5. AN EBOOK IS... a collection of informative and entertaining pages created with the goal of engaging readers seeking to gather expertise in your field AN eBook IS A freeBooK USUALLY

  6. EBookS MAKE BEAUTIFUL BABIES

  7. articles, presentations, webinars, podcasts, videos, infographics, etc.   Strategic content marketers create eBooks knowing one purpose is to continuously repurpose the content it contains.

  8. For A STUD IN MY CONTENT STABLE Example...

  9. eBook [and its offspring] cornerstone content on my website and leading downloadable asset 21 articles at my blog,“The Point” Articles edited for other websites Hot article! Slideshare, Squidoo lens, scribd and other online communities tweets, linkedin, facebook, etc. magnetic content New life... artticle starts a new family tree Webinar guest posts SLIDEshare presentations VIDEO website traffic, inquiries, referrals, new relationships & opportunities Stampede! List.ly

  10. Nice going, Stud STREAM OF CONTENT ONE EBOOK, MASSIVE

  11. want some of THESE babieS? click images SlideShare presentations eBooks Blog

  12. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. Free pointers at FELDMAN CREATIVE Barry’s BLOG Barry’s articles at CONTENT MARKETING INSTITUTE Additional SLIDESHARE resources

  13. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. Free pointers at FELDMAN CREATIVE Barry’s BLOG Barry’s articles at CONTENT MARKETING INSTITUTE Additional SLIDESHARE resources