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The Future of Marketing Is Content PowerPoint Presentation
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The Future of Marketing Is Content

The Future of Marketing Is Content

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The Future of Marketing Is Content

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Presentation Transcript

  1. The Future of ContentMarketing Michael Brenner NewsCred – Head of Strategy @BrennerMichael

  2. Great marketing is great storytelling

  3. Today’s always-on, connected world presents a huge challenge and an opportunity for Brands

  4. We need to connect with our audience through stories people love!

  5. (TL / DR) The world has changed. Most marketing sucks. Attract your audience through stories people love.

  6. Today we are all connected

  7. http://lucasgalo.files.wordpress.com/2009/01/h-and-g-lg.jpg

  8. The first TV ad - 1941

  9. Camel ad - 1950

  10. Apple - “1984”

  11. “Content Marketing is all the marketing that’s left!” Seth Godin, 2008

  12. The Internet - Mosaic browser 1993

  13. The first online banner ad - 1994

  14. “Native Ad?” 1994

  15. Thank You Mom - 2014

  16. Unique Point of View Trap How brands can become consumed with their story, not their customers.

  17. 60-70% of marketing content goes completely unused. (Sirius Decisions)

  18. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. (Co.Exist)

  19. 80% of CEOs unsatisfiedwith CMOs (Fournaise Group)

  20. Marketing has a marketing problem!

  21. Newspaper Advertising Revenue: Adjusted for Inflation, 1950 to 2013

  22. Banners?You are morelikely to . . .

  23. Remain Optimistic About Mobile Ad Spend Growth… Print Remains Way Over-Indexed

  24. What will change in 2015? FROM Content about us Content for social Disconnected digital channels Campaign-driven content TO Customer-centric storytelling Content at the core of everything Brand content hubs / publishers Continuous “culture of content”

  25. The Future of Content Marketing is “Converged Media”

  26. Unilever Marketing Spend 2000-2015

  27. Unilever Marketing Spend 2000-2015

  28. Unilever Marketing Spend 2000-2015

  29. “Brands need to take the phrase ‘acting like a publisher’ literally.” Dietrich Mateschitz, Founder and CEO Red Bull

  30. Converged Media Requires an Owned Content Hub

  31. The Future of Content Marketing is Proven ROI