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Your Local Web Presence: Driving Traffic & Increasing Engagement

Your Local Web Presence: Driving Traffic & Increasing Engagement. PBS Showcase May 2008. T A V I S S M I L E Y O N. Low-cost, easy promotion strategy Break new content Rapid response feedback. T A V I S S M I L E Y O N.

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Your Local Web Presence: Driving Traffic & Increasing Engagement

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  1. Your Local Web Presence: Driving Traffic & Increasing Engagement PBS ShowcaseMay 2008

  2. T A V I S S M I L E Y O N Low-cost, easy promotion strategy Break new content Rapid response feedback

  3. T A V I S S M I L E Y O N Low-cost, easy promotion strategy Break new content Rapid response feedback

  4. T A V I S S M I L E Y O N Launched: Followers (April 2008): Updates (per day): December 2007 760 1-10 “tweets”

  5. T A V I S S M I L E Y O N Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions

  6. T A V I S S M I L E Y O N Tonight from Memphis: Harry Belafonte -- actor, activist and one of Dr. King's closest friends. http://snurl.com/23aaw 10:45 AM April 02, 2008 from twhirl Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions

  7. T A V I S S M I L E Y O N Answering questions from Laura & Lyndera in latest video blog. Check it out & send your question! http://snurl.com/228an12:36 PM April 16, 2008 from twhirl Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions

  8. T A V I S S M I L E Y O N Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions Trivia: What comedy classics did "Juno" director Jason Reitman's father direct?12:18 PM January 24, 2008 from web

  9. T A V I S S M I L E Y O N Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions “"Man, I got so many kittens at the ranch, it’s like a kitten gin." --Thomas Haden Church on the show tonight 03:31 PM April 08, 2008 from twhirl

  10. T A V I S S M I L E Y O N Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions David Mamet was on Tavis tonight and missed it. Schucks 12:08 AM April 30, 2008 from twitterrific

  11. T A V I S S M I L E Y O N Ariel’s “Tweets” Upcoming guests Latest Videos Trivia questions Guest quotes Viewer questions David Mamet was on Tavis tonight and missed it. Schucks12:08 AM April 30, 2008 from twitterrific @jorgemir Sorry you missed the show! You can watch the part of Mamet's interview where he talks about Jujitsu online: http://snurl.com/26jin02:26 PM April 30, 2008 from twhirl in reply to jorgemir

  12. T A V I S S M I L E Y O N 4-5 posts per month Essays Stories in the news Featured guests

  13. T A V I S S M I L E Y O N Video excerpts of timely interviews • Edward Kennedy • 70K views • 2.8K traffic from Huffington Post • Featured in YouTube’s ‘News & Politics’ channel • Jay Z | Mary J. Blige • 47K views • 6.6K traffic from XXLmag.com • Lupe Fiasco • 62K views • 2.3K traffic from Nahright.com • Colin Powell • 25K views • 25K traffic from Huffington Post

  14. T A V I S S M I L E Y O N Tavis’ Video Blog 1-2 posts per week Production team: • Cameraman (intern) • New media producer Personal and informal

  15. Online Membership Strategy

  16. KCET Virtual Sneak Preview Members Only Episode One Pilot project O N L I N E M E M B E R S H I P

  17. Process Email to over 30,000 members 72-hour window One day prior to broadcast Online survey Comments O N L I N E M E M B E R S H I P

  18. Stats: Avg. time spent: Max. smultaneous streams: 2,250 views 14.5 minutes 30 O N L I N E M E M B E R S H I P

  19. O N L I N E M E M B E R S H I P “Kept my attention, very good. I only planned to take a brief look, but went to the end. Great insight to life on a carrier.”

  20. O N L I N E M E M B E R S H I P “Kept my attention, very good. I only planned to take a brief look, but went to the end. Great insight to life on a carrier.” “Excellent!! A format like this would make seeing all my favorite programs so much easier to watch... Thank you once again for a fantastic ‘Sneak Preview’!”

  21. O N L I N E M E M B E R S H I P “Kept my attention, very good. I only planned to take a brief look, but went to the end. Great insight to life on a carrier.” “Excellent!! A format like this would make seeing all my favorite programs so much easier to watch... Thank you once again for a fantastic ‘Sneak Preview’!” “Outstanding programming is what I have come to expect from KCET & PBS... Thanks soooo much for giving me a sneak peek!!”

  22. “Great Program, like to see more previews” O N L I N E M E M B E R S H I P “Kept my attention, very good. I only planned to take a brief look, but went to the end. Great insight to life on a carrier.” “Excellent!! A format like this would make seeing all my favorite programs so much easier to watch... Thank you once again for a fantastic ‘Sneak Preview’!” “Outstanding programming is what I have come to expect from KCET & PBS... Thanks soooo much for giving me a sneak peek!!”

  23. O N L I N E M E M B E R S H I P Local “Carrier” page Share your story YouTube wall Comments

  24. Thank You

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