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Finland Web presence etc.

Finland Web presence etc. Ville Vihervaara Medical Support Manager 23.9.2004. 3 sites at the moment: roche.fi (Portal Factory, live in June 2004) her2.fi (live January 2004) influenssa.fi (live January 2004). Web presence. Site structure: Company News

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Finland Web presence etc.

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  1. FinlandWeb presence etc. Ville Vihervaara Medical Support Manager 23.9.2004

  2. 3 sites at the moment: roche.fi (Portal Factory, live in June 2004) her2.fi (live January 2004) influenssa.fi (live January 2004) Web presence

  3. Site structure: Company News General information on diseases Physicians pages (restricted access) OTC Diagnostics www.roche.fi

  4. Page views 700/day 150 visitors/day (population 5,2 million in Finland) Statistics

  5. Information for breast cancer patients about HER2 Basic information generic name of medicine mentioned trade name not mentioned What to ask from a doctor? www.her2.fi

  6. Site structure: Flu or influenza Interviews of opion leaders Flu or influenza – interactive test Poll, at the moment one question: “Should people have influenza medication ready at home as standard medication in their medicine storage?” www.influenssa.fi

  7. Target audience: consumers Basic information to help people recognize their infection Interactive, video interviews with opinion leaders, polls etc. www.influenssa.fi

  8. Roche.fi - in-house Portal Factory -project with external webmaster HER2.fi – external advertising agency with product manager and marketing manager Influenssa.fi - external advertising agency with product manager and marketing manager Oralchemo.fi – project in Portal Factory, external advertising agency translating and uploading the content Project overview

  9. Roche.fi news delivered by PM new content made by PM, pr-agency or advertising agencies web master or medical support uploads to the system (workflow is not in use) Other sites – PM works with agencies How websites are kept uptodate?

  10. roche.fi –pilot project (March 2004-June 2004) Functionalities mail forms links imageheaders images links to PDF-files restricted area We have made a list of requests: folder management editor more flexibility - e.g. images etc. Editing the site by ourselves is cost-effective and time saving Feedback on Portal Factory

  11. Few requests: folder management editor more flexibility - e.g. images etc. Editing the site by ourselves is cost-effective and time saving Feedback on Portal Factory

  12. www.oralchemo.fi (or other domain name) InfoRM for Roaccutan PPP Future projects

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