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Golf Adds

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Golf Adds

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Presentation Transcript

  1. Golf Adds WilHunemuller Jordan McDonald

  2. The Problem • Problem • Lack of fun and entertainment on golf course • Feeling disconnected from everything else • Game is losing interest with youth

  3. The Product • Small Portable Speaker • Cell Phone Charger • Limited range in volume and sound • Allow to listen to music • Connect with the game of golf • Continue to respect the game for others around you

  4. Beginning Business Model

  5. Value Proposition • Pain- Golf has little entertainment, and a phone battery doesn't last very long • Gain- More entertainment on the golf course, a better golf experience, and extra battery life for your phone • Features- Portable speaker with a pocket and a phone charger • MVP- Portable speaker with aux cable

  6. Customer Segments • Pivot: • Target Customers: • From 16-25 • To 16-22

  7. Comparing Customer Archetypes High School Golfer College Golfer • Thinking future plans, college scholarships • Still living with parents, usually not worrying about finances • Seeing only the community that they live in, not much experience outside them • Will be golfing most of spring, summer, and fall • Will be playing with many teammates and friends • Finances will be tight, but will be willing to pay a decent price for this product

  8. Channels • Indirect: • retail stores, online through Amazon, eBay

  9. Customer Relationships • Get • Advertise on media • Look up the number of people look up our product • Keep • Additions • Grow • Different sytles of speakers

  10. Revenue Streams • First thought: cost + markup • Afterwards: Valued price (based on customers, they would buy a little more than the markup and cost of the product

  11. What we did • Talked to customers at the high school and college level • Advertised on social media • Sold 7 speakers in total • Profit- $105

  12. Pivots • Clip on instead of installed into the golf bag • Changed the age of our target customer from 16-25 to 16-22 • Changing the selling goal from 5 speakers to 2 speakers • Sell to customers directly instead of going through sporting goods stores

  13. Lessons Learned • Difficult to pitch the idea that you don’t know the atmosphere • When someone says that they will buy something from you, doesn’t mean that they will when you go to them • It is hard to sell something to someone other than friends and family

  14. Current Business Model