Toy Character Branding Campaign

1. Toy Character Branding Campaign RooterMan

2. RooterMan to the Rescue! The RooterMan is an Awesome Character that can be made into a soft plush toy that is incorporated into internal and external marketing campaigns to: • Increase Brand Recognition in the Community • Make Sales Calls • Appear at Tradeshows • Provide Industry Education • Recognize Employees

3. America’s Favorite AD Icons • M&M Talking Candies • Seatbelt Dummies • Mr. Clean • Tony the Tiger • Michelin Man • California Raisins • Charlie the Tuna • Smokey Bear • Mr. Peanut • Kool-Aid Pitcher • RooterMan

4. Research A telephone survey of 1,000 U.S. households found that… • One-fifth of all households purchased a plush, stuffed or beanbag toy in the past year. • Households under 45 years of age are the prime market for plush, while households with children are twice as likely to buy plush as single- or two-person homes. • Women are more likely to buy plush than men. However, when men shop for plush, they are typically gift-buying and spend over the average $11-$22 purchase price

5. Popular Applications • Customer • Brand Identity • Prospecting Campaign • Product Packaging • Trade Show Traffic Builder • Customer Appreciation  • Employee • Safety Program • Employee Recognition • Sales Recognition • Industry • Events • Education • Community • Job Fairs • Sponsorships

6. What’s in it for the Franchise Owner? • Emotional Connection to Customer is Established • Toy cannot be ignored and creates an ongoing relationship with the buyer • Personifies brand and brings it into customer’s home forever • Increases Advertising Recall • Helps You Stand Out in the Marketplace • Reinforces values, principles, and characteristics of service.

7. Your Rooterman Design • Size: 9” • Eyes: Sewn • Cape: Screen Printed RM logo • Style: Superhero Pose • Fabric: Nylex • Stuffing: 100% Polyester, All New Material

8. Pricing In order to achieve savings and efficiency, an aggregate order of 10,000 pcs from all the RooterMan Frachises is required by 7/31/08 to start production. Please complete the following form if you are interested in ordering the RooterMan stuffed toy. The minimum order from each franchise is 100 pcs. Standard product includes the RooterMan logo and website imprinted on cape. All orders over 1,000 pcs can include a custom phone number imprinted on cape at no extra charge. Orders under 1,000 pcs requiring a custom phone number should include an extra $1.00 per toy.

9. How many Rooterman should I order? There are different ways to calculate your need: • Average of # Monthly Service Calls x 12 • Trade Show exhibition – 200 pcs / day • Estimate # of New Franchise Start Up Kit x 100 pcs • Rooterman Appearances x 500 pcs • # of Franchise packets send / month x 1

10. How am I going to pay for this? • Franchise Monthly / Annual Fee • Customer invoice – supplies line item • Advertising & Promotions Expense – New Franchise Recruitment.

11. Getting the Word Out… • Order Form & Marketing Distribution Plan • Mail Packages • Emails • Phone Calls • Fax Orders • On-line • Shipment of printed franchisee presentation • Web / Teleconference – presentation • Annual / Monthly Meeting Presentation

12. General Terms & Delivery • Delivery – Standard by Sea: 12 Weeks; Available by Air: 8 Weeks • F.O.B. Allentown, PA • Terms – 50% Due on Order, Net Due on Receipt • Warehouse, Storage, Distribution Available • Marketing Campaign Design & Concept Development Available • Place All Orders Through Jackson Young. Contact: Jackson Young Email: jacksonyoungleo78@yahoo.com Phone: 615-332-4687 • Manufactured by Artistic Toy Mfg, Inc.