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Examining Old Major's Persuasive Strategies in "Animal Farm"

In George Orwell's "Animal Farm," Old Major articulates three compelling reasons to rally the animals against Farmer Jones. Using persuasive strategies, he appeals to their emotions (pathos), establishes his credibility (ethos), and presents logical arguments (logos). His speech evokes sympathy for the suffering animals, builds trust as a revered elder, and utilizes facts about their hardships. These techniques help galvanize the animals toward revolution, mirroring how modern advertisements leverage emotional, trustworthy, and logical appeals to connect with audiences.

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Examining Old Major's Persuasive Strategies in "Animal Farm"

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Presentation Transcript

  1. December 8, 2011 • What are three reasons that Old Major lists in his speech for wanting to overthrow Farmer Jones?

  2. Persuasive Strategies

  3. Pathos • The use of emotion to persuade • Could be anger, sympathy, fear, love, etc. • Example… • Advertisements for the ASPCA that use sad looking animals in cages to get you to donate money

  4. Ethos • The trustworthiness of a speaker • Can be based on the speaker’s background • Speaker must build a relationship with the listener • Example… • You are more likely to believe me because I’m a teacher

  5. Logos • The use of logic and facts to prove a point and persuade • Example… • You would use statistics to convince somebody that one football team is better than another

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