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REPORT The COLOR RUN by CIMB NIAGA : 23 November 2014

This report provides key results and insights from The Color Run event organized by CIMB Niaga. It includes registration activity breakdown, social media summary, and photo booth activity breakdown.

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REPORT The COLOR RUN by CIMB NIAGA : 23 November 2014

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  1. REPORT The COLOR RUN by CIMB NIAGA : 23 November 2014

  2. KEY RESULTS Registration At RPC : 2842 people Total who tap at RPC : 1839 people xxxx % of registrants Self Registration : 315 people Race Day Registrants : 449 people Total Registrants : 3606 People Total who tap at Race Day : 394 people xxxx % of registrants Total Photos taken at RPC : 1839 Total Photos taken at Race Day : 2233 Facebook Update at RPC : 1356 Twitter Update at RPC : 482 Facebook Update at Event : 2340 Twitter Update at Event : 876 Reach: Updates via Wooz.in reached 2.351.248 people within Facebook 467.250 accounts on Twitter

  3. REGISTRATION ACTIVITY BREAKDOWN RESULT

  4. REGISTRY: RESULT DEMOGRAPHICS RESULT FROM xxxx REGISTRANTS • Gender: • Male 1207 • Female 2399 • Unknown 0 • Age Range: • 40++ 249 • 31-40 696 • 26-30 793 • 21-25 853 • <21 1015 • Unknown 0

  5. REGISTRATION Per Day at RPC 28 – 31 Juli 2016

  6. TOTAL SOCIAL MEDIA REGISTRATION SUMMARY *FROM xxxx REGISTRANTS

  7. SOCIAL MEDIA LIKE / FOLLOW SUMMARY *FROM xxxx REGISTRANTS

  8. CIMB NIAGA CUSTOMERS REGISTRATION SUMMARY *FROM xxxx REGISTRANTS

  9. REGISTRY: MORE INSIGHT What do the registrants like ? Note: One person can have more than 1 like Each like number represent the number of people that have similar likes and state it on Facebook Data captured from xxxx users who share their likes via Facebook

  10. REGISTRY: MORE INSIGHT What are the likes and interests of the registrants by category ? Note: One person can have more than 1 like/interest Each like number represents the number of people that have similar likes and state it on Facebook

  11. Photo Booth BREAKDOWN RESULT

  12. Photo Booth Activity At RPC 28 – 31 Juli 2016 Note :

  13. Wooz.In Update Status Activity At Race Day Learning Points :

  14. User Activity Tap In At All Spot on Venue Note :

  15. Photo: Activity & by person Total of RFID photo: xxxxx times by xxxx people. Top 10 users :

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