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<br>Being Topper Digital Marketing Institute in Amritsar is famous for its quality classroom training. As we all know, nowadays there is a Digital Revolution in India. All the businesses are moving towards digital platforms and it is a must to build digital skills to compete in the market and take your business to new heights. Being Topper Digital Marketing Institute in Amritsar is one of the best digital marketing institutes in India. You will get experience on live projects with a dedicated mentor. Being Topper Digital Marketing Institute Amritsar is rated as one of the best classroom training
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Get Ahead In The Digital World BECOME DIGITAL MARKETING PRO www.beingtopper.net +91-8700702530 Delhi Jaipur Ajmer Beawer
“UNLEASHINGDIGITAL OPPORTUNITIESBYBECOMINGA PARTOFTHETRILLIONDOLLAR DIGITALMARKETINGINDUSTRY & SECUREYOURFUTURE” WelcometoIndia's AwardWinningBest DigitalMarketing Institute BEING TOPPER PAGE 01
ABOUT BEINGTOPPER “How can a business increase its potential to change his sales and revenue statistics magically?” The constant brainstorming and deliberate intensive questioning actually gave birth to BEING TOPPER DIGITAL MARKETING INSTITUTE ! Having set up under the aegis of The Red Eyes, a leading global institute for digital transformation welcomes you to the brief description of our organization. The institution has strong leadership and provides a clear vision and direction to every committed team of professionals. It’s an ambience in which participants want to stay and where everyone wants to grow and make their organization visible in front of various digital media platforms. Over a last few years, Being Topper Digital Marketing Institute has been encouraging professionals to think differently and independently with our strategy module descriptor based course curriculum. BEING TOPPER PAGE 02
ABOUT BEINGTOPPER With a practical approach and exposure, we provide the most comprehensive training that guarantees individual innovative ideas to spread awareness regarding any brand, products or services digitally and be a skilled digital marketing professional. Our exclusive training program enables each participant to define all online marketing activities. We as India's leading Digital Marketing Institute, have helped innumerable individuals, students, professionals, entrepreneurs and companies to expand their abilities to capture market through various digital marketing approaches. Learning is such an interesting never-ending process that can be done at any age, irrespective of any field! We help you to learn more and earn more! BEING TOPPER PAGE 03
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DigitalMarketing Overview Definition of Digital Marketing. Scope Of Digital Marketing Trends Of Digital Marketing Significance Of Digital Marketing How It Is Different From Traditional Channels Of Marketing PlanningWeb Development Dynamic vs Static Website What Are Responsive Websites? Components Of A Website Points To Consider While Designing A Website Competitor Analysis DomainRegistration & Hosting What Is Domain Name How To Choose Domain Name What Is Web Hosting How To Choose Hosting Understanding c-panel BEING TOPPER PAGE 17
DomainRegistration & Hosting What Is Shared Hosting. What Is VPS (Virtual Private Server) What Is Dedicated Hosting What Is SSL How To Create Business e-mail ids Content Management Introduction To Inbound Marketing Understanding content Marketing Generating Content Ideas For Business Effective Content Writing & Content Promotion Where To Find The HOT Venues SearchEngine Optimization What is SEO and how it works? How important is SEO Is SEO necessary? How SEO is done? How does a search engine work step by step? BEING TOPPER PAGE 18
KeywordsPlanningand Research What are Keywords? What keywords should I use for SEO? Keyword or Search Query Types How to research Google Keywords Keyword Research Using Keyword Planner GoogleSearch Console What is Google Webmaster Tool in SEO? What is the use of Google Webmaster Tool? How do I set up Google Webmaster Tools? What is Google Indexing in SEO? What is Google Webmaster code? AdvanceOnPage SEO Competitor Analysis Initial Site Analysis Analytics & Webmaster Code Integration Site Map (HTML & XML) Speed Analysis BEING TOPPER PAGE 19
OffPage SEO Types Of Links Directory Submission Profile Creation Question/Answers Business Listing & Classifieds GoogleMy Business What is Google my business? What is the purpose of Google my business? How does Google business work? Does Google My Business Help SEO? How do I optimize my business on Google? SEO Tools Google Trends: SEO Checker Tool Keywords Everywhere: SEO Keyword Tool Ubersuggest: Keyword Tracking Tool Woorank: SEO Ranking Tool BEING TOPPER PAGE 20
SEO Algorithms What is Google algorithm for SEO? How often does Google change its algorithm? What is Panda in SEO? What is PENGUIN in SEO? What is Rankbrain algorithm? PPC(GoogleAds) Fundamentals How PPC differs from SEO? Understanding Advertising Goals What is Google Adwords? Account Creation Custom Audience What is Bid and Budget? Google Adwords Hierarchy Understanding Account Structure Case Studies Advance Settings Campaign Designing & Optimization What Is Quality Score & Its Importance Concept Of Landing Page Conversion Tracking Ad Scheduling & Delivery Advance Settings Competitor Analysis BEING TOPPER PAGE 21
Google Adwords Facts Campaign Automation Countdown & Keyword Insertion CTR And Its Importance Ads Bid Strategies Adwords Billing Adwords Tools Adwords Examination Books Search Marketing Types of Ads Do's &Don't's of Ads Keyword Match Types Remarketing Bid Strategies DKI (Dynamic Keyword Insertion) Count down Ads Bid Adjustment Ad Extensions URL Option BEING TOPPER PAGE 22
Display Marketing Remarketing CPM Vs CPC Branding With Display Marketing Type Of Ads Creation Of Banner Ads Video/Youtube Marketing True View In-Stream Ads True View Video Discovery Ads Bumper Ads Outstream Ads Ad Sequence Remarketing Video Remarketing What Is CPV? Promoting Videos Paid Advertisement on Youtube BEING TOPPER PAGE 23
Conceptof Remarketing What is Remarketing? How Remarketing Works How to Create Remarketing list? Benefits of Remarketing Dynamic Remarketing KeywordsPlanning andResearch What are Keywords? What keywords should I use for SEO? How to research Google Keywords Keyword Research Using Keyword Planner Keyword or Search Query Types GoogleAds Editor What is Google Ad editor? What are the benefit of using AdWords editor? Expert campaigns from editor Creation and editing of campaigns using ms excel Import new campaigns through editor BEING TOPPER PAGE 24
ConversionRate Optimization CRO Strategy Role Of Analytics Remarketing Principles Budget Allocation Over Digital Marketing Role Of Testimonial & OtherSupportive Material SocialMedia Optimization How do you optimize social media? How does social media optimization work? What are the benefits of SMO? What is difference between SMO and SMM? How social media helps in SEO? Scope & Importance Of Social Media SocialMedia Marketing What is social media marketing and how does it work? What social media marketing involves? What are the benefits of social media marketing? BEING TOPPER PAGE 25
Facebook Marketing Facebook Business Page Creation Business Page Optimization Facebook Ads Facebook Retargeting Lead Generation through Facebook LinkedIn Marketing Creating Strong profiles on LinkedIn Creating Company profiles How to Post Jobs on LinkedIn How to create Groups on LinkedIn LinkedIn Ads LinkedIn Retargeting Twitter Marketing Twitter Profile Optimization Using Hashtags Increasing Followers Twitter Ads What is Re-tweet and Mention? Lead Generation through Twitter BEING TOPPER PAGE 26
Instagram Marketing Creating A Business Page Switching Accounts Instagram Ads Targeting YouTube Optimization How to Upload Videos On-Page Optimization of Videos How to add End Screens &Annotation to Videos & How to add Cards to Videos How to add Subtitles to Videos in different languages SEO of Videos Pinterest Marketing Introduction Board Creation Adding PINs Pinterest Widgets Ads BEING TOPPER PAGE 27
Google Analyatics Web Analytics & its importance Introduction to Google Analytics Essential Google Analytics Reports Setting up Advanced Filters & Reports Setting up Goals & Funnels Tracking Conversion & Performance Monitoring Traffic Sources &Behavior Analytics For E-commerce Analytics For E-mails Advance URL Tracking EMail Marketing Understanding & Benefits of Email Marketing Permission Marketing & Spamming Designing an Effective Email Campaign Email Marketing Tools Email Guidelines(CanSpam) Tracking Email Marketing Reports Blog Email Automation Subscription Email Automation How to Increase Open & Click through rates eCommerce Automation Creating Signup form for website BEING TOPPER PAGE 28
AffilIate Marketing Affiliate Marketing with its benefits 3A's of Affiliate Marketing Ways of Affiliate Marketing and Success How to make Money Affiliate Marketing Agencies Google Adsense What is Adsense? Ads Placement How to get approval for Adsense? Block specific Sites or Category How to gets Ads on your Blog/Youtube Geo Targeting Introduction To Geo Targeting IP Based Geo Targeting Website Planning Based On Geographic Targeting How To Reach Visitors From Different Countries BEING TOPPER PAGE 29
CreatingDigital MarketingStrategy Examples of Integrated Marketing Plans Using the Best Digital Marketing Channels for Maximum Impact Create an Integrated Digital Marketing Plan LeadGeneration andNurturing Understanding & Importance Landing Page Creation Best Practices for Creation Landing Page Optimization Converting Leads into Sales Lead Funnel E-Commerce Marketing What is e-Commerce Marketing? Categories of e-Commerce E-Commerce scenario in India SEO Strategy for e-Commerce Website Digital Marketing in eCommerce Types of e-payments BEING TOPPER PAGE 30
E-Commerce Development Creating e-Commerce Website eCommerce CMS Management Gateway Providers & Policies Mobile Payments Core Selling Strategies Online Advertisement Online Advertising and its Types Display Advertising Rich Text Pop Up and Pop Under Contextual Advertising Tracking and Measuring OnlineReputation Management Understand Online Reputation Management Why is it required? Why PR is more powerful than advertising? Why ORM is Important? ORM Techniques How to Tackle Negative Feedbacks? BEING TOPPER PAGE 31
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BENEFITS & SCOPE BEING TOPPER PAGE 34
FORSTARTUPS Incorporating digital marketing for startups can increase its awareness and sales. Advertising mediums like radio, print, and television have become traditional and their customer reach potential has declined considerably in this decade. FORSTUDENTS The scope of digital marketing is increasing by leaps and bounds. New enterprises are focusing more on digital marketing to boost up their productivity. The recent years have seen significant growth in this realm FORWORKING PROFESSIONALS As on date digital marketing industry is supposed to be the highest growing industry when compared to others. A digital marketing knowledge will open doors for better opportunities in not only a different company but even in your current company FORENTREPRENEUR The benefits of digital marketing are frequent and fruitful for entrepreneurs because there is more that one mode of digital marketing trends where business owners can publicize their products. BEING TOPPER PAGE 35
WHOZ NEXT ? Year2013 Year2010 Ritesh Agarwal Founded Bhavish & Ankit Founded ? Year2010 Vijay Shekhar Sharma itcouldbe you..... Year2008 Founded Deepinder & Pankaj Founded Year2002 Anupam Mittal Founded Year1994 Vikaas Gutgutia Founded BEING TOPPER PAGE 36
CareerOptionsyoucanchooseafter completionof DigitalMarketingCourse Designation 1. WEBCONTENT 2. ONLINEREPUTATIONEXECUTIVE 3. FREELANCEDIGITALMARKETER 4. DIGITALACCOUNTEXECUTIVE 5. WEBANALYTICSEXECUTIVE 6. MARKETPLACEEXECUTIVE 7. ECOMMERCESPECIALIST 8. ONLINEADVERTISINGSPECIALIST 9. DIGITALCAMPAIGNPLANNER 10. SOCIALMEDIAMARKETER 11. ADWORDSSPECIALIST 12. EMAIL. MARKETER 13. AFFILIATEMARKETER 14. SEOEXECUTIVE 15. EXECUTIVE BEING TOPPER PAGE 37
TOBETHE BEST LEARNFROMTHE BEST H* Mr. Vipin Khutail Founder & CEO - Being Topper
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