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Researching Companies

Researching Companies

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Researching Companies

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Presentation Transcript

  1. Researching Companies • Step One • Gather data/content • What content? • Differentiating facts • ‘deeper dive’ • Competition/Marketplace • Where do I find it? • Articles • Library References • Company website • Social Media • Connections • Industry Sources • Industry Organizations

  2. Researching Companies • Step Two • How to use data/content • Blend research information with ideal job description to make ‘matches’ • Demonstrate focused knowledge of company/industry • Platform for further discussion during interview • Differentiate yourself by demonstrating VALUE

  3. Generic (‘Common Ground’) Topics Interview Content • Revenue/Market Growth • Leadership • How to measure success? • How to hire great people • Sales techniques • Morale • Business Threats • Training • Brand Management • How to maximize opportunities • Changing mission priorities • Thriving In A Digital Universe

  4. Interview FollowupRelate Content to Company/Market and Provide ValueContinue the Interview • Use Your Archive • Articles • Economist/WSJ/Inc./Forbes/Fortune/Entrepreneur/local paper/STL Business Journal/HBR • BBJ website • Business Books • Amazon/Goodreads/WSJ • Google • LinkedIn/Facebook • Company/competitive website • Company profile • Sorkins • Hoovers • First Research • Reference USA