Finding the Right Audience in Facebook

1. Finding the Right Audience in Facebook Or

2. Is Facebook worth it? • With 180,000,000 users, the U.S. ranks #1 in all countries. • That is just over 70% of the Online population. • In short………..

3. Ads Are Good But……. • The demographics only allow you so many options…. • Specific area • Age groups • Company…… • (If they have it in their profile) • But how do you know if you are being seen by the specific target you are looking for?

4. Do you want to spend your money on a pair of 80’s jeans??????

6. Introducing!!!!! • Facebook Custom Audience • Here’s what you will need: 1. Google Chrome 2. Facebook Fan Page 3. Database on a CSV file 4. Copy of this Power Point Lets jump right in.

7. Step 1: • You MUST be using Google Chrome • Select the Ad’s Manager from your home screen.

8. Step 2: • Select Power Editor from the left side bar.

9. Side Bar: • If you have never done an ad before, you do not have anything to manage. • You will be taken to the ad builder page if you click “ad’s manager”.

10. Side Bar: • If that’s you, type in the URL bar the following…. www.facebook.com/ads/manage

11. Step 3 • Add your accounts to the Power Editor application. • This will take a few minutes.

12. Step 4 • You now have access to the Power Editor dashboard. • You will be offered a full tour of the tool, or you can come back to the tour from the Options menu.

13. Step 4 • In the dashboard select Audiences (it’s ok to accept the terms).

14. Step 5 • Drop down Create Audience. • Select Custom Audience

15. Step 5 • In the pop up box, name your upload (so you can upload multiple lists) • Choose the file you want to upload (Must Be CSV or TXT) • Make sure you select Emails from the options. • Then click Create.

16. Step 5

17. Side Bar: • You have selected “emails” to look for. • If you have other information on your list, such as names, phone numbers, states, zip codes.. Power Editor sees those as errors. • Simply click yes when the scary red errors appear.

18. Side Bar:

19. Step 5 • Once the upload finishes reading the emails it finds click close.

20. Step 5 • Power Editor will automatically de-duplicate your list for matches. • The tool will only upload emails it finds on Facebook. • You may see a different number uploaded than the list size. • It takes about an hour for your list to be available.

21. Step 5 • Click check updates to see if your list is ready. • Once your list is uploaded, you can leave the Power Editor.

22. Step 6 • Create your Ad • Select Ad Manager

23. Step 6 • Select Create Ad

24. Step 6 • Select the page you are creating your ad for • If you don’t see the page, type the name of it in the search bar

25. Step 6 • Design your Ad • Select “See Advanced Options” • Make sure the text and Image grab the viewers’ attention. • Choose whether or not to allow friends of your target to see “Sponsored Stories”

26. Choose Advanced Options

27. Ad Example

28. Step 6

29. Step 7 • Choose your audience • Default is all users in the U.S. • That’s the 180 MILLION users I mentioned at the beginning.

30. Step 7 • Scroll down to just under the Age and Gender Categories • You will see a drop down menu “Add More Demographics” • Select any option

31. Step 7 • Under the now visible Broad Categories' section you will see your “Custom Audiences”

32. Step 7

33. Step 7 • Additional demographics will still affect the audience.

34. Step 7 • Set your campaign schedule and pricing

35. Step 8 • Review Your Ad • Place Order

36. Step 9 • Your ad is under review • Once approved it is active, targeting exactly who you want to target. So STOP………

37. Going after these folks

38. When who you want is

39. Copy of Powerpoint: Just contact the Loan Professional who invited you. Ask Questions: Join the Private Group www.facebook.com/groups/agentmastermind