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Social Network Strategies for Surviving the Zombie Apocalypse

Social Network Strategies for Surviving the Zombie Apocalypse . Jennifer Golbeck. The Problem. Taxonomy of Zombies. Slow, dumb zombies Night of the Living Dead Medium speed, slightly aware zombies Walking Dead Fast, angry zombies 28 Days Later (We’re all toast).

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Social Network Strategies for Surviving the Zombie Apocalypse

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  1. Social Network Strategies for Surviving the Zombie Apocalypse Jennifer Golbeck

  2. The Problem

  3. Taxonomy of Zombies • Slow, dumb zombies • Night of the Living Dead • Medium speed, slightly aware zombies • Walking Dead • Fast, angry zombies • 28 Days Later • (We’re all toast)

  4. Surviving with Social Network Analysis • Social Network Analysis has lessons about how things spread in social networks • Important during the apocalypse: • Zombinism • Information

  5. Spread of Zombinism 500 randomly chosen users 500 most active users Day 6 Day 3 Day 4 Day 2 Day 1 Day 7 Day 8 Day 5 Day 8 Day 1 Day 3 Day 4 Day 5 Day 6 Day 7 Day 2

  6. Tie Strength • Strong ties: close friends and family • Weak ties: acquaintances

  7. Actual Midterm Question • When the zombie epidemic begins, you and your family (or family equivalent) want to avoid joining the ranks of the living dead. Aside from proper weapon choice and proper physical and mental preparation, how would you apply your knowledge of social networks to optimize your chances of survival? Briefly describe your strategy and list at least three reasons along with the network phenomena or structural features that support them. (10 points)

  8. If for some reason I need to leave my house (perhaps to go save my mother or to grab a drink at the Winchester)... • This means I would not go near the President, Lady Gaga, or Charlie Sheen right now. • While it is true that many innocent may fall victim to sword, shotgun, chainsaw, and weed-whacking vigilantes... • I love you, and good luck. Now leave me alone.

  9. Whilethe diversity of skills and backgrounds of a heterogeneous group makes for good action movies, networking principals show that weak ties are less trustworthy than strong ties, so chances are I’ll be betrayed by a guy with a gun. Or a hot girl. • Chances are that one of your strong ties has already fallen by the time the Apocalypse is in full swing, so the next time you step into the kitchen with your brother-in-law, goodbye life. The rich get richer: the zombies are winning. Their nodes are collecting edges the way flypaper collects flies in an outhouse.

  10. BUT WAIT! • What about information? That spreads best on weak ties, too!

  11. Video

  12. Conclusions • Physically separate from weak ties • Keep information channels open with weak ties • And also... • Cardio • The double tap • Beware of bathrooms • Seatbelts

  13. Questions • golbeck@cs.umd.edu • http://www.cs.umd.edu/~golbeck

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