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The Role of Social Media in Marketing Strategies: A Look at Maslow's Social Needs

Explore how marketers meet social needs through social media, analyzing strengths (timeliness, shareability, searchability) and weaknesses (missed opportunities, negative publicity, lack of reliability).

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The Role of Social Media in Marketing Strategies: A Look at Maslow's Social Needs

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  1. TOPIC 1

  2. De rol van social media in marketing & internetstrategie • Mensen hebben 5 sociale basisbehoeften • Door Maslow beschreven • Marketeers voldoen de basisbehoeften

  3. De sterke en zwakke kanten van social media & mogelijke verklaring • Sterke kanten: • Actueel • Informatie altijd deelbaar • Snel doorzoekbaar • eenvoudig laten voldoen in basisbehoeftes • Scoren goed in zoekmachines als google • Zwakke kanten • Niet altijd goede initiatieven komen naar boven • Soms slechte publiciteit • Niet altijd betrouwbaar

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