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Consumer Choice

Consumer Choice. Stage 5 Commerce. Consumer Choice – Commerce and Choice. Students learn about: D ecisions affecting the quality of our lives C onsumer Financial Business Employment Legal Environmental . Lingo List. Franchise

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Consumer Choice

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  1. Consumer Choice Stage 5 Commerce

  2. Consumer Choice – Commerce and Choice Students learn about: • Decisions affecting the quality of our lives • Consumer • Financial • Business • Employment • Legal • Environmental

  3. Lingo List • Franchise • Selling the rights to use a business name, image or management system. • Good • An item that is tangible. It can be seen or touched. • Liability • The degree of financial responsibility for any losses incurred by a business or individual. • Liquidity • Funds available to finance spending on a day-to-day basis • Budget • A spending and saving plan. • Collective wants • Goods and services provided for the community by governments. • Consumer • Anyone who buys goods and services. • Contract • An agreement (either written or spoken) between two parties; for example, a buyer and seller..

  4. Lingo List cont. • Service • An intangible good that is provided by an individual or organisation; for example, legal advice or a haircut. • Standard of living • A person’s quality of life; a person’s economic, social and personal wellbeing. • Wants • Luxury or non-essential goods and services • Needs • Goods essential to our survival, such as food, water, shelter and clothing. • Personal wants • Luxury or non-essential goods and services that we, as individuals, would like to consume. • Savings • The amount of money a person has available after paying for needs and wants.

  5. Quality of Life? • The consumption of goods and services has an important impact on the quality of people’s lives. • Goods that are essential for our survival are known as needs. • They include food, water, shelter and clothing. • Goods and services that we buy are not necessary for our survival are known as wants. • Examples are DVDs, perfume and movie tickets. • Wants may not be essential for our survival but they do help to support the lifestyle or standard of living that we aspire to aka Quality of Life

  6. Quality of Life

  7. What Influences Our Quality Of Life? • One important factor influencing the quality of our lives is the amount of time that we spend working. • On average, Australian employees are working longer hours than they did in the past. • Often the decision about how many hours to work will depend on the person’s preferred lifestyle. • Many people work longer hours to help support the material standard of living to which they have grown accustomed. • Some people choose to work shorter hours so that they have more time to consume leisure-related services

  8. Clickview Video: Consumer Choice & Protection • Worksheet found at http://www.studyismybuddy.com/consumer-choice.html • This video gives you an overview of various factors that you may/not be aware of when making a purchasing decision • What things that have you consumed today? • Are they a good, service, need or want?

  9. Consumption of goods and services • Write definitions for the following terms and find a picture to illustrate each: • Goods • Services • Needs • Wants • Consumers • Personal wants • Collective wants

  10. The Decision Cycle

  11. Personal Decisions Social life decisions. How will I respond to pressures from my peers?

  12. Consumer decisions • choosing where to buy • range of locations and sources • types of retail outlets • internet purchasing and mail order • locally, interstate, globally • choosing what to buy • types of goods and services • different brands and products

  13. Financial decisions • The key financial decisions consumers need to make and the importance of the decision. • Spend money – to satisfy needs and wants • Save money – • Personal satisfaction and security • Superannuation and long term investment • Buy expensive item • Savings history to get a loan Develop a poster on preparing a budget OR options for paying (cash, credit card, direct debit etc) OR making investment decisions OR deciding how to receive income (cash, fringe benefit, salary sacrifice)

  14. Business decisions • Marketing – Product (what consumers want), Price (what competitors charge and what consumers willing to pay), Promotion (how market), Place (where sell). • Quantity to produce – consider demand. • Distribution– shop front, direct mail, internet. • Financial requirements • Business skills including technology • Employee requirements • Legal structure – determines liability – sole trader, partnership, company, franchise, cooperative. • Production – where/how will it be produced (primary/secondary/tertiary/quaternary/quinary)

  15. Employment decisions • The main types of employment decisions a person makes: • Number of hours worked / number of hours for leisure activities. • Sector to work in. • Run business or work for someone. • Adapt to change in the job market. • How employment decisions impact on a person’s quality of life: • Number of hours with the family. • Friendship time. • Leisure activities. • Amount of money earned. Outline 5 examples of flexible working practices and the advantages of each way of working.

  16. Legal decisions • Protect consumer rights. • Responsibility of suppliers. • Contract – when purchase item enter contract with retailer. Right to get what paid for. Access the NSW Office of Fair Trading website www.fairtrading.nsw.gov.au. Outline the types of legal advice this site provides for consumers.

  17. Environmental decisions • Environmentally aware consumers ask themselves the following questions: • Does the production or distribution process of this product harm the environment? • Does the use of the product harm the environment? • Is this product recyclable? Brainstorm the strategies consumers can use to minimise the impact of their consumption decisions on the environment

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